Allstate No. 1 Brand on Streaming With 1.15% SOV
iSpot's latest latest report reveals which advertisers had the highest share of voice on streaming in Q1 2025.
As streaming continues to capture larger audiences, some brands are leaning into the precision and tailored advertising — and measurable outcomes — that these platforms can offer. In its latest report, iSpot notes which advertisers across all industries focused the most on streaming in Q1 2025.
- Allstate ranks No. 1 for streaming share of voice (SOV) at 1.15%; by comparison it’s sixth on linear (0.60%).
- Brands like Chick-fil-A and Taco Bell have captured a much bigger footprint on streaming from an SOV standpoint: Chick-fil-A ranked fourth on streaming but No. 23 on linear, while Taco Bell was No. 18 on streaming but No. 95 on linear
- While linear TV ad impressions for automakers declined year-over-year, some brands are finding more opportunities on streaming. Hyundai had a streaming SOV of 0.75% in Q1, ranking third, but was No. 15 (0.40%) on linear.
Get more TV ad trends and insights from Q1 2025 by downloading the full report from iSpot here.
