Advertisers Are Still Winning With Vanderpump Rules

Even a year after #Scandoval first broke, reality show Vanderpump Rules remains a fixture for Bravo – and for advertisers. Data from iSpot highlights how VPR continues being a winning bet for brands, and Bravo.

• From Mar. 13-19, Vanderpump Rules was TV's No. 12 program by household ad impressions, with over 832 million (0.70% of national linear TV).
• The show was No. 3 on Wednesday, Mar. 19, with 1.41% of household TV ad impressions – thanks in part to a new episode airing, but also Bravo's emphasis on re-airs of the show. Since VPR returned for season 11, the show has delivered 23.4% of TV ad impressions on Bravo (No. 1 overall).
• Among reality TV programs, Vanderpump is also No. 1 since its season 11 return, with 3.09% of household TV ad impressions.
• Vanderpump Rules is faring so well in both live airings and re-airs for Bravo that it's also found life on (fellow NBCU cable channel) E!.