Sports, Met Gala Surge On Instagram In May

Instagram's top U.S. creators in May so far are primarily focused on one of two things: Sports or the Met Gala. Or at least the data seems to indicate as much.

Tubular Labs shows that from May 1-14, sports creators were six of the top nine accounts by views – thanks in part to a busy time on the calendar with both the NBA and NHL seasons in progress. At the same time, though, those top creators face some stiff competition from the Met Gala, as evidenced by Vogue and Entertainment Tonight snagging two of the top five places.

• While Vogue is far-and-away Instagram's top domestic creator (887 million views), sports control most of the spots directly below them in terms of views so far in May.
• The NBA Playoffs, in particular, position House of Highlights, SportsCenter and the NBA itself well – leaning into basketball clips to drive interest in what's been a thrilling postseason so far.
• Beyond basketball, fighting sports are also putting up a strong effort in terms of sports views, with UFC hitting 455 million views and WWE at 417 million.

Check out more in the mid-month Instagram leaderboard below.