72% of Brands Have Increased Prices Due to Tariffs
Wunderkind's latest study reveals how marketers are adjusting messaging, budgets and expectations in response to economic uncertainty.
The evolving U.S. tariff landscape is reshaping not just consumer behavior, but brand marketing strategies as well. In its latest study, Wunderkind surveyed marketing leaders to understand how they’re adapting in real time — adjusting messaging, budgets and expectations in response to economic uncertainty. A few highlights from the report:
- 72% of brands say they have already increased prices due to the tariffs.
- 38% have already shifted sourcing/manufacturing or plan to in the next 12 months.
- 39% of brands are leaning into “Made in USA” or local sourcing themes.
- Promotional strategies currently being adopted included free shipping and product bundles (52%), enhanced loyalty rewards (49%) and flexible return policies (41%).
- 49% of marketers are worried about maintaining customer loyalty as prices rise.
- 68% of survey respondents say they’re already making adjustments to holiday season marketing due to the tariffs and broader economic uncertainty.
Download Wunderkind’s full report here to get more insights on marketers and tariffs.
