YouTube, Netflix Both Show Gains As Streaming Grows Share In June
Streaming’s share in June again topped broadcast and cable combined.Broadcast and cable’s combined share fell to 41.9% in June, the first time their share dropped below 20%
As YouTube and Netflix battle to be the leader in streaming, both chalked up gains in share of TV usage in June, according to new figures from Nielsen.
Broadcast and cable’s combined share continued to nosedive.
YouTube grew its share to a record 12.8% from 12.5% in May, while Netflix’s share jumped to 8.3% from 7.5%. Not coincidentally, YouTube and Netflix are among the most profitable streamers.
Netflix’s gains came both from original shows and acquired series. Ginny & Georgia was the most streamed title for the month, with 8.7 billion viewing minutes. Season 3 of The Squid Game–Netflix’s most successful show ever–came out three days before the end of the month but still generated nearly a billion viewing minutes per day for Netflix. Series that had originally been on linear TV networks, Animal Kingdom and Blindspot, also were hits for Netflix, with a combined 11.4 billion viewing minutes.
Peacock viewing increased 13.4% to give it a 1.5% share, thanks to the launch of a new season of Love Island USA, which generated 4.4 billion viewing minutes. That made it the fourth-most streamed show.
Overall, streaming’s share in June again topped broadcast and cable combined. Streaming had a 46% share in June, up from 44.8% in May. Broadcast and cable’s combined share fell to 41.9% in June.
After YouTube and Netflix, Disney had a 4.8% share (down from 5%), Amazon Prime Video garnered a 3.6% share (up from 3.5%), Roku Channel commanded 2.5% of TV usage (unchanged), Fox’s Tubi had a 2.2% share (flat), Paramount generated 2% (down from 2.2%), Peacock had 1.5% share (up from 1.4%) and Warner Bros. Discovery’s share was 1.4% (down from 1.5%).
With school out, TV usage by 6 to 17 year-old jumped 27% in June from May, which helped raise overall usage by 3%.
About two-thirds of those younger viewers' TV time was spent streaming in June, with Netflix and Peacock seeing the biggest gains in that demo.
Those school-aged kids also gave a boost to Nielsen’s “other” category, which includes video game usage. Among the summer-breaking students, “other” was up 41%, contributing to a 14% gain by “other” overall.
Broadcast’s share dove to 18.5% from 20.1% in May, and dropping below 20% for the first time. Broadcast had the NBA Finals on ABC, which represented the top seven telecasts of the month. TV usage to watch sports on broadcast rose 17% from May. ABC also scored in June with the NBA championship trophy presentation and World News Tonight.
Cable’s share fell to 23.4% from 24.1%. NBA conference final games ESPN and TNT were the two most-watched shows on cable. Cable news viewing was up 12% versus May. Big audiences tuned in for the Army 250th anniversary parade on Fox News Channel and the live telecast of Goodnight and Good Luck on CNN.
