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Newsletter ads are having a moment, A&E is appealing to cordcutters via YouTube, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- Newsletter Ads Are Booming
- How A&E Uses YouTube To Reach Cordcutters
- Content Creator Ad Pay Surges 103% Since 2022
- Top Networks By Retail Ad Conversions Lift
- Consumers Can Spot AI Videos, Which Can Hurt Brand Trust
- This Week’s Free Report: Unified TV & Video Ad Trends, From iSpot
Newsletter Ads Are Booming
In 2025, newsletter earnings climbed by 30% year-over-year, while ad campaigns increased by 40% – according to new research from Paved’s Newsletter Ad Performance Report. Newsletters have emerged as one of the fastest-growing digital channels for both brands and publishers. [READ MORE]
How A&E Uses YouTube To Reach Cordcutters
A&E has been leaning into evolving audience behaviors, uploading full episodes and marathons on YouTube to reach viewers where they’re watching already. Tubular Labs shows how the cable network has jumped to No. 3 by YouTube watch-time in the U.S. [READ MORE]
Content Creator Ad Pay Surges 103% Since 2022
Content creators are becoming bigger ad players, and they’re getting paid as a result. XR’s State of Pay report shows 103% growth in creator ad pay since 2022, with social media personalities making up 38% of creator ad payouts last year. [READ MORE]
Top Networks By Retail Ad Conversion Lift
Cable is still converting for retail brands, as 2025 data from iSpot reveals. ESPN led all networks by 30-day retail conversion lift; joined by cable networks like Bravo, TNT and CNN (plus broadcast channel ABC) atop the list. [READ MORE]
Consumers Can Spot AI Videos, Which Can Hurt Brand Trust
More than 80% of U.S. consumers believe they can identify AI-generated videos, according to Animoto’s new 2026 State of Video Report. Also, 36% say that seeing AI videos lowers their trust in a brand. [READ MORE]
This Week’s Report: iSpot’s Unified TV & Video Ad Trends
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