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CREATOR ECONOMY

Which Devices Are Consumers Using To Watch YouTube Videos?

John Cassillo

• 1 min read
Which Devices Are Consumers Using To Watch YouTube Videos?
Photo by Christian Wiediger / Unsplash

Is YouTube TV? The answer is that it depends on who you ask, and how you're measuring it.

Tubular Labs recently dove into device-level insights around global YouTube viewership at VidCon, revealing some key findings for TV and mobile content viewing – and trends that shed light on where YouTube's heading as a platform.

  • Impressively, Tubular shares that as of May 2025, 69% of YouTube viewership occured on mobile devices.
  • And while only 16% of views occured on TV, that audience accounted for 42% of estimated minutes watched – which was No. 1 above mobile (and has been for the past two months, and three of the last five).
  • Understanding the devices audiences are watching YouTube content on, and how "views" and watch-time differ helps publishers and brand make more appropriate content investments in ways that cater to viewer preferences and wider trends.

Check out Tubular's full report coming out of VidCon here.