What's Driving The Cart Abandonment Craze?
Cart abandonment is a growing trend, social video's biggest moments of the year, and more in 2025's final Data Dose newsletter.
This Week’s Data Dose:
- What Drives The Cart Abandonment Craze
- 2025’s Social Video Standouts
- BBC’s Big Website Engagement Wins
- Short-Form Santa Prompts Purchase Intent
- This Week’s Report: What The World Watched In 2025, From Tubular Labs
What Drives The Cart Abandonment Craze
Cart abandonment is a growing trend for consumers as they try to find workarounds for rising prices. Research from Wunderkind reveals that 50% of Black Friday/Cyber Monday shoppers abandoned carts because taxes, fees or shipping costs made totals feel too high. [READ MORE]
2025’s Social Video Standouts
Across platforms, social videos generated over 172 trillion views in 2025. And some of those came from the year’s most viral trends. Data from Tubular Labs highlights some of 2025’s top moments, including the Coldplay Kiss Cam, which spawned 1.3 billion views on Instagram alone. [READ MORE]
Short-Form Santa Prompts Purchase Intent
Declining attention spans can spur shorter ads. But are they more effective? Creative assessment data from iSpot notes that Capital One’s 15-second version of John Travolta as Santa spurred more positive purchase intent than either of the ad’s longer iterations. [READ MORE]
BBC’s Big Website Engagement Wins
Chartbeat data shows that Fox News had the most engaging story of the year, but it was the BBC that secured a third of the 100 top stories. The New York Times also had a big year, with three of the list’s top 10. [READ MORE]
This Week’s Report: Tubular’s What The World Watched In 2025
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