What The World Watched In 2025
Social media users around the world watched billions of videos in 2025. Tubular Labs highlights the biggest trends.
Every day, the events of the world unfold across social video, and nearly everyone's tuning in. Tubular Labs' year-end data showcases the full scale and scope of how social video is our time's official recordkeeper, starting with just how many billions of videos were uploaded, and the trillions of views that occurred.
- Across all social platforms, there were over 3.7 billion videos uploaded for public viewing and consumption.
- Those videos resulted in an impressive 172.6 trillion views, with the U.S. leading the way again, but India continuing to gain via its large creator community.
- Globally, 8 of the 10 most-viewed videos of the year were all YouTube Shorts of kids content, emphasizing the importance of kid-focused videos, but also how short-form has also taken over.
- Viral moments like the Coldplay Kiss Cam drove billions of views for user-generated content, but also publishers and brands capitalizing on cultural trends.
Don't miss any of the year's top social video trends and takeaways as we head into 2026. Download Tubular's report, What The World Watched In 2025 today.