What Audience Data Reveals About The Next Wave of The Creator Economy

YouTube, and social video in general, is winning a battle for TV viewers' attention, as recent industry coverage shows.

But where's the playbook for what happens next, as video trends and audience behaviors continue to change?

Hidden Trends, Big Moves – from Chartbeat/Tubular Labs' Jill Nicholson – identifies key behavioral shifts across social video platforms, and how Tubular helps identify the next changes before they radically alter the viewing landscape.

Some of the report's key topics:

• Device-level observations around YouTube viewing
• Video duration machinations: Are audiences watching Shorts on TV? (and where are they watching longer videos?)
• Post frequency: How many video uploads is too much – and how much isn't enough?
• How your audience's preferences differ by platform, and how to tailor content to those differences

Download the full report for free below, from Tubular Labs: