Walmart, VIZIO Unify Viewing + Shopping Data
Walmart and VIZIO make a big shoppable ad play, Keke Palmer's Fabletics ad is a hit with the brand's audience, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- Walmart, VIZIO Unify Viewing + Shopping Data
- Keke Palmer Keeps Fabletics Effective With Young Women
- Hopping Into Audience Gains
- Project Hail Mary’s Long Game
- Don’t Pause High-Impact Ad Formats
- This Week’s Free Report: Navigating The New Site Traffic Landscape (Via Chartbeat)
Walmart, VIZIO Unify Viewing + Shopping Data
ICYMI, The Measure's Jon Lafayette is providing comprehensive coverage of NewFronts all week. So stay tuned for the big announcements coming from New York!
First, up: Walmart and VIZIO announced a scaled-up new way for audiences to marry their shopping and viewing behaviors. Now viewers can use their Walmart accounts to log into their smart TVs, unlocking a seamless, data-powered shopping experience. [READ MORE]
Keke Palmer Keeps Fabletics Effective With Young Women
Fabletics’ “Pilates Prodigy” campaign is scoring big points with its target audiences. iSpot Creative Assessment data shows the Keke Palmer ad hit high marks for effectiveness among women 21-to-35. Over 50% of that audience also stated they were more likely to buy Fabletics products after seeing the ad. [READ MORE]
Hopping Into Audience Gains
Disney Pixar’s Hoppers push honed in on YouTube, where Tubular Labs data shows the studio increased unique U.S. viewers by over 1,000% month-over-month in February. The promo cycle has helped fuel the movie’s strong financial performance so far. [READ MORE]
Project Hail Mary’s Long Game
Project Hail Mary’s huge opening could just be the start of a big year for the film. Greenlight Analytics data highlights that 80% of audiences indicated some desire to see the movie, with 34% of those preferring to wait out the at-home Amazon release. [READ MORE]
Don’t Pause High-Impact Ad Formats
Pause ads have quickly grown into a winning CTV strategy. New TripleLift research notes that 68% considered them a distinct CTV format, and pause ads are generating 91% aided brand recall and message association. [READ MORE]
This Week’s Free Report: Navigating The New Site Traffic Landscape, From Chartbeat
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