Verizon Leads As NFL's Most-Seen Week 1 Advertiser

The 2025-26 NFL season is officially off and running after a first weekend full of exciting games. But beyond the action on the field are the large collection of ads old and new running during game breaks – where Verizon was the most-seen brand during week one, as iSpot data points out.

• Verizon was the No. 1 brand during week one games (live-only across ABC, CBS, ESPN, Fox, NBC), with 2.45% of household TV ad impressions – led by its recently-introduced Google A.I. spot.
• Insurance providers like Progressive (2.30% of TV ad impressions), GEICO (1.90%), Allstate (1.23%) and State Farm (1.20%) were also fixtures, as all four appeared among the top 10 brands.
• QSR also had a significant footprint during week one games, as both McDonald's (1.72% of TV ad impressions) and Burger King (1.40%) both appeared among the top six brands.

Check out more creative, audience and outcomes insights from iSpot in their latest report, and all season long.