TV ADVERTISING

Univision Ad Reach Rises On Entertainment Programming

John Cassillo

Oct 16, 2025 • 1 min read

Live events – especially football and news – showed significant growth by TV ad reach in Q3. But increases weren't limited to just those programs. New data from iSpot showcases how Spanish-language ad impressions also continues to rise, despite overall TV ad impressions declining.

Spanish-language programming is now 4.7% of TV advertising reach (up slightly from 4.4% in Q3 last year).
This is led by Univision TV ad impressions, which grew by 10% YoY as the network put focus squarely on entertainment programming (accounting for nearly 70% of its TV ad reach in Q3); TV ad spend on Univision grew over 22% YoY.
La Rosa de Guadalupe has been a particular winner for Univision, with the program (also in the entertainment genre) accounting for over 10% of the network's reach on its own.
Univision wasn't the only Spanish-language network to rise, either – Telemundo's ad reach grew by 7.6% YoY, while UniMas was up 5.3%.

Read more about the overall growth of Spanish-language TV content in this recent piece on CNBC.