Top Social Video Fixations Of 2025
This year’s social video content drove home that social video isn’t just accumulating a large audience, but is driving and even creating culture.
TikTok and Instagram trends are no longer merely funny topics or passing jokes, but are instead becoming cultural touchstones and starters of important conversations. In 2025, social video platforms generated 172.6 trillion views across nearly 3.7 billion videos, according to new end-of-year data from Tubular Labs.
As social video reach (and influence) climbs higher and higher, certain fixations emerge in internet culture. Here were some of Tubular's top trends from 2025:
- Thieves of the Louvre stole the internet’s heart, as circulation of the heist (and the unbelievable details) amplified online.
- Content around the event have 476M TikTok views across 3.1k uploads.
- The suborbital tourism space flight featuring an all-women crew was the talk of the internet.
- Including journalist and flight organizer Lauren Sánchez, singer Katy Perry, journalist Gayle King, and more, the flight lasted around a modest 11 minutes.
- Videos of the flight featuring Katy Perry grew in popularity, as audience members criticized Blue Origin and the crew.
- Content around the event have 955M Instagram views across 9.3k uploads.
Robert Irwin on Dancing With The Stars
- The late Australian conservationist Steve Irwin’s son Robert not only participated but won this year’s season of DWTS.
- His stellar dance moves and energetic personality made him an internet sensation, as DWTS also saw an uptick in reach.
- Season 34 itself garnered a whopping 8.3 billion TikTok views (a 29% increase).
- Content around the trend have 819M TikTok views across 9.3k uploads
- Coldplay’s Kiss Cam moment became an instant internet spectacle after an unexpected on-screen interaction sent fans into a frenzy.
- Clips of the awkward-yet-hilarious exchange spread rapidly, sparking memes, hot takes, and endless replays across social feeds.
- Content around the incident have 1.3B Instagram views across 4.6k uploads
Check out so much more in Tubular's blog post recapping the year's major trends and how the world watched along with them.
