TikTok Returns Show Ravens Win With NFL Schedule Release Video
The NFL's schedule release has turned into a social content bonanza every May, as every team tries to land the best jokes, pop culture nods and hidden references en route to announcing the year's 17 opponents.
Typically, the Los Angeles Chargers land the funniest video every year, and some say did so again with this year's Minecraft-themed release. But social video views at least quantify which earned the most popularity – and this year, it was the Baltimore Ravens' Severance-themed video, netting 1.2 million views on TikTok in the short time since it was uploaded, according to data from Tubular Labs.
- Jon Gruden helped roll out the Tampa Bay Buccaneers' schedule, delivering 650K views on TikTok while paying tribute to the franchise's 50th season.
- The Philadelphia Eagles' top video wasn't even the actual schedule – but a fakeout video that fans assumed was the schedule announcement (collected 646K views on TikTok).
- Like several teams, the New England Patriots also went the local celebrity route, utilizing Barstool Sports' Dave Portnoy to announce this year's slate – gathering 560K TikTok views.
Even without schedule releases, the annual social video ritual among NFL teams is a great roadmap for how publishers and franchises can create engaging, endemic content for their most passionate supporters. You can also see more Tubular Labs data around how the Savannah Bananas have successfully utilized social video to compete with MLB teams.
@ravens The schedule is mysterious and important. #severance #ravens #schedulerelease #nfl ♬ original sound - Baltimore Ravens