The Unified NFL TV & Video Ad Playbook

The NFL is a massive part of the TV landscape. During calendar-year 2024, league games accounted for 3.28% of all household TV ad impressions. And during the 2024-25 regular season and playoffs, the NFL delivered 23.22% of all TV ad reach across ABC, CBS, Fox and NBC, and $6.76 billion in est. national linear TV ad revenue.

There's simply nothing quite like it. But what do advertisers actually do with this understanding?

iSpot's new report, The Unified NFL TV & Video Ad Playbook, provides an in-depth analysis of the creative, audience and outcome trends that drove NFL ads last season. Some of the highlights:

• NFL sponsor ads that outperformed norms to score likeability and positive purchase intent with audiences.
• Chip brands cashed in with the NFL, as 54% of converted households for chip ads purchased within a day.
• The 62 streaming-only NFL advertisers that stuck with Thursday Night Football last regular season.

Don't miss the winning formula this season. Download iSpot's Unified NFL TV & Video Ad Playbook report today.