The Unexpected Success Of Beauty And Formula 1 Racing

U.K.-based beauty female audiences in the 18-to-34 age group have a high affinity for fashion content on YouTube. But Tubular Labs data reveals that's not their only interest, either. Particularly, around auto racing categories. As detailed in Tubular's new report, Unexpected Partnerships: Unlocking New Opportunities.

• On YouTube, female beauty audiences were up to 11.4x more likely to watch motorsports and automotive content vs. the average female viewer in the U.K. across all age ranges.
• The affinity extends further, too, as data from Charlotte Tillbury's groundbreaking partnership with F1 Academy shows: User-generated TikTok content around the beauty/auto partnership drove 9.6 million views and 852K engagements over the past year.
• Official uploads alone generated over 400K views as well, helping spark the residual content, while joining two audiences that may not appear similar on paper, but data reveals have a lot of commonality.

Learn more about how data powers unexpected partnerships like these across social video in Tubular's latest report.