The Tension Shaping Consumers' AI Adoption

AI is more than just a marketing buzzword. It's transforming the way people behave, problem-solve and accomplish both personal and professional tasks every day.

Shift's 2026 AI Consumer Insights Report highlights the continued evolution of these dynamics, and where consumers are potentially getting tripped up as they continue to experiment with AI in daily life. 

Some of the major takeaways from the report:

• Nearly one-third of consumers use AI daily, with 53% saying AI improves their experience.
• 73% support government regulation around AI, while just 12% say that no additional regulation is needed.
• To that end, trust is the biggest concern regarding AI, as 48% of those surveyed stated it was their top-ranked issue, and 81% expressed at least some concern about AI using personal data.

Explore more about AI adoption, what may be slowing it down and how consumers prefer to interact with AI in the full report below.