The Super Serious Bowl (Ad-Wise)
Laughs take a tumble in Super Bowl LX, Bad Bunny's big halftime, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- Super Serious Bowl
- Bad Bunny’s Halftime Highlights
- Measuring Live Sports Across Streaming, Linear
- A-Listers All Over Ads, Again
Super Serious Bowl
After years of brands focused on funny, this year’s Super Bowl was a bit of a laugh recession. Just 48% of Big Game spots scored for funny, according to iSpot Creative Assessment results – the first Super Bowl below 50% there in over a decade. But why?
We asked iSpot's brand-new agentic AI platform, SAGE, what spurred the decline in humor, and why heartfelt also didn't pick up the slack.[READ MORE]
Bad Bunny’s Halftime Highlights
Bad Bunny’s halftime performance wasn’t just a hit live – it was with audiences on social video as well. Tubular Labs data shows that he generated over 600 million video views on Instagram alone in the 24 hours following the performance (with half of those coming from individual creators). [READ MORE]
Measuring Live Sports Across Streaming, Linear
Hear from Comscore VP of Product Management Jen Carton about how the company works with ESPN to keep measurement consistency whether audiences are watching sports on linear or streaming TV. [WATCH MORE]
A-Listers All Over Ads, Again
While there may have been slightly fewer celebrity ads, A-list stars remained a fixture during this year’s Big Game. XR data notes 102 celebrities in all, with 59% being actors/actresses and 20% featuring athletes. [READ MORE]
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