The Socialization Super Bowl
Understanding what audiences find important during the Super Bowl, creators' Big Game moment, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- Why Are We Watching The Super Bowl?
- Creator Bowl About To Kick Off?
- Chartbeat CEO On Building 360-Degree Content View
- Super Expectations: More Celebs, Nostalgia
- AI Video Priorities For Marketers
- This Week’s Free Report: Unified TV & Video Ad Trends, From iSpot
Why Are We Watching The Super Bowl?
While the on-field action is the main reason why audiences tune into the Big Game, it’s not by much. MX8 Labs’ 2025 Super Bowl study results show that socializing with friends was No. 2 at 56% (right behind the game, at 59%). [READ MORE]
Creator Bowl About To Kick Off?
The NFL is going all-in on creators this Super Bowl, and Tubular Labs data shows one reason why. Individual creators’ videos about the NFL outpaced those from the league and its teams this season. [READ MORE]
Chartbeat CEO On Building 360-Degree Content View
Content can’t exist in siloes anymore, and publishers need a 360-degree view of both distribution and performance. Chartbeat CEO John Saroff recently spoke to TVREV about how they’re helping expand media reach and make smarter decisions. [READ MORE]
Super Expectations: More Celebs, Nostalgia
In recent years, celebrities went from rarities to the norm for Super Bowl ads – as iSpot historical data shows. Celebs have appeared in at least 65% of Big Game spots every year since 2020, and that's slated to continue as brands lean into both famous faces and nostalgia themes in 2026. [READ MORE]
AI Video Priorities For Marketers
Marketers are using AI for video creation – but not without some guardrails. Animoto’s recent report reveals that 84% have used AI in video creation. Notably, over 90% said the ability to edit AI video was key, though. [READ MORE]
This Week’s Report: iSpot’s Unified TV & Video Ad Trends
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