The Business Of Data With Jon Lafayette: Sports Are Running Up the Score
You can't talk TV without talking sports. And just like in sports, having the right statistics matter when you need to make a decision and metrics are becoming more and more advanced. Because it is the last way to reach mass audiences, having the latest data on who's watching what where is crucial. As is understanding the value of those audiences. Play ball.
Amount of Sports Programming on Streaming Jumps, Says Gracenote
Subscription services and FAST channels getting into the game
Hockey great Wayne Gretzky’s dad taught him to go where the puck is going, not where it has been.
In the television business these days, the puck, the pigskin, the horsehide and other balls thrown and kicked are going to streaming.
According to Gracenote, the content data business owned by Nielsen, the number of sports programs–including individual games–has soared 52% on the five leading subscription streaming services it tracks. [READ MORE]
NFL Scores ‘Halo Effect’ For Advertisers, TVision Study Finds
Super Bowl LX might not have been the most impressive game in what was otherwise a remarkable National Football League season, but new data show that the NFL remains a sound investment for advertisers because commercials shown in-game have a “halo” effect.
In its State of Streaming report, research company TVision found that ads that were originally viewed in an NFL playoff game capture more attention on subsequent viewings of the ad in later NFL playoff games.
TVision also found that a smaller increase in attention occurs for those same ads when viewed in non NFL TV programming. [READ MORE]
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