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The Business Of Data With Jon Lafayette: Predictions, Preditions

Jon Lafayette

Dec 31, 2025 • 2 min read

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Female Gamers a High-Value — But Often Ignored — Audience

43% of women identified as “hardcore gamers,” logging 20 or more hours per week — surpassing the 41% of men who do the same, per MarketCast.

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Brand Transparency Has Become a Critical Loyalty Driver

56% of consumers more likely to stay loyal to brands that openly communicate about price changes, stock levels and the availability of promotions

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What's Driving The Cart Abandonment Craze?

Cart abandonment is a growing trend, social video's biggest moments of the year, and more in 2025's final Data Dose newsletter.

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