The Business of Data with Jon Lafayette: A New Deal for CTV
Data, data who has the data? There's a connected TV tug of war going on between the publishers of FAST channels and the streaming platforms that distribute them. Also in the mix is who gets to sell which ad inventory. Streaming remains a new business and the rules are still being worked out, as today's lead story shows. Thanks for reading.
TVIQ Issues Framework to Give CTV Publishers More Control Over Ads
The difficulties in getting data about their own channels is another big problem for publishers
The connected TV business is like the weather. Everyone talks about it but no one can do anything to fix it.
With consumers still cutting the cord, streaming’s share of viewing continues to rise. And with the economy tightening up budgets, free ad supported streaming TV (FAST) channels are becoming an increasingly popular option.
And yet, while CTV boasts about offering targeting at scale within premium content, ad dollars aren’t flowing as fast as eyeballs. And of the ad dollars that are going to FAST channels, not enough of them are going to the programmers to sustain and grow the category, TVIQ CEO Scott Ryan tells The Measure. [READ MORE]
Consumers Want Advanced In-Car Entertainment Systems That Automakers Can Monetize With Ads
As automobiles become more automated, consumers are looking for more from their car-entertainment systems.
A majority of consumers, 60%, said that infotainment systems play a critical role in the decision they will make about which cars they want to buy or lease, according to a new report from Gracenote, the content data unit of Nielsen.
These days the Internet and WiFi carry a plethora of content options. A lot of current car systems tie into smartphones to bring news, music, talk and sports to vehicles. [READ MORE]
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