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CREATOR ECONOMY

The Art Of War's Shorts Charge Toward History Channel's Audience

Scout Jacobs

• 1 min read
The Art Of War's Shorts Charge Toward History Channel's Audience
Photo by British Library / Unsplash

The Art of War YouTube channel has quickly amassed a strong and engaged following by using 3-D Shorts to discuss historical events about war and weapons. Tubular Labs data shows the channel’s powerful following and immense growth.

  • Since Feb. 2025, The Art of War has grown from 5.9 million unique U.S. viewers on YouTube to 23.7 million Aug. 2025, while posting two Shorts per day. 
  • The Art of War was the No. 5 U.S. news & politics creator by domestic unique viewers on the platform, surpassing multiple major news programs and networks altogether.
  • August’s top video – How Did King Louis Survive A 25 Barrel Attack? – hit 85.9 million views, and is one of the channel’s top videos of the year. It also generated high engagement, at 1.9 million, showcasing how much the channel is able to not only create content that spurs views, but also additional conversation around it.
  • The comparison below shows how The Art of War uses these Shorts to eat into audiences typically owned by the History Channel, which has relatively static viewership ove the last year, while The Art of War has taken off.