Taylor Swift, New Heights And Bets On A Billion Views
Audiences are demanding authenticity, social driving increased pageviews, and more in this week's The Measure newsletter.
This Week On The Measure:
- Taylor Swift Lifts New Heights Podcast
- QSR Visitors’ Summer News Viewing
- Research Revolution: AI’s Big Leap Forward
- Weekly Viewing + Weekly Episode Drops Win
- This Week’s Free Report: U.S. Tariffs Consumer Impact Series - August, From Wunderkind
Taylor Swift Lifts New Heights Podcast
Taylor Swift provided a big boost for New Heights last week. Data from Tubular Labs highlights how her appearance accounted for 30% of the show’s 2025 Instagram views in just three days, and drove over 1 billion views overall across social video. [READ MORE]
QSR Visitors’ Summer News Viewing
What are QSR visitors watching during the summer? More than anything, it’s news. Data from iSpot shows that eight of the top 10 most-watched programs by QSR visitors since June 1 are news. Fox News had particularly high reach among QSR visitors, yet had few QSR ads air (just 11). [READ MORE]
Research Revolution: AI’s Big Leap Forward
In this new Truth In Numbers video, CIMM’s Jon Watts sits down with MX8 Labs Chief Product & Technology Officer Tom Weiss to talk about how AI is transforming creative production, consumer insights and research. [WATCH HERE]
Weekly Viewing + Weekly Episode Drops Win
What sort of episode drops drive the most tune-in? New data from TVision reveals that weekly viewing of weekly releases are tops for attention (67%). Meanwhile, binge viewing of a hybrid release is lowest, at 61%. [READ MORE]
This Week’s Free Report: Wunderkind’s U.S. Tariffs Consumer Impact Survey Series - August
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