Tariffs Hitting Back-To-School Shopping Season?

Tariffs and the resulting effects continue to be on U.S. consumers' minds in August 2025. New data from Wunderkind quantifies the ongoing tariff pressures and inflation concerns.

The survey results shed light on key considerations for retailers, including:

• 48% of those surveyed have noticed higher back-to-school prices this season.
• 30% are already planning to be more focused on discounts during big holiday shopping days like Black Friday and Cyber Monday.
• And 34% are now more price-conscious overall (with Gen X the most focused group there, at 44% more focused on price than before).

With the holidays right around the corner, gain a better understanding of consumer mindsets around inflation, savings outlooks and economic optimism. Download Wunderkind's U.S. Tariffs: August Consumer Impact Survey Series today.