Tariff Fears Attack Travel, Back-To-School Spend
Tariffs impact travel and back-to-school, unified TV ad measurement, and more in this week's The Measure newsletter.
This Week On The Measure:
- Tariffs Take Toll On Back-To-School, Travel Spending Plans
- Puckheads Tuned In Heavily For NBA Playoffs, Too
- Unifying TV Ad Measurement Across Platforms
- YouTube’s Prolific (Media) Shorts Creators
- Hilton Books 16% Ad Breakthrough With Loyalty
- Streaming Ads More Relevant To Console Gamers
- This Week’s Free Report: Hidden Trends, Big Moves – From Tubular Labs
Tariffs Take Toll On Back-To-School, Travel Spending Plans
A recent Wunderkind report details the various ways that tariffs are impacting consumers. Notably, 29% of those surveyed shared they’ll spend less on back-to-school shopping as a result, and 61% said they’d travel less this summer. [READ MORE]
Puckheads Tuned In Heavily For NBA Playoffs, Too
Stanley Cup Playoff audiences were well-represented during the NBA Playoffs as well, according to iSpot’s Q2 sports report. It shows that 78.08% of hockey postseason viewers also watched the NBA Playoffs – a huge overlap that may present ad efficiency opportunities. [READ MORE]
Unifying TV Ad Measurement Across Platforms
New, for Big Brains, Media Cartographer Evan Shapiro sits down with iSpot CEO Sean Muller to talk trust, AI-powered insights and how the company provides unified TV ad measurement in a fractured environment. [WATCH HERE]
YouTube’s Prolific (Media) Shorts Creators
Media companies are finding increasing success with YouTube Shorts. New first-half 2025 data from Tubular Labs shares which U.S. media creators succeeded most with the format, led by Toys and Colors at 1.7 billion views (on just 56 uploads). [READ MORE]
Hilton Books 16% Ad Breakthrough With Loyalty Perks
Hilton’s “Hilton Honors, Babe” effectively utilized loyalty perks to win over audiences in the first half of the year – as data from MarketCast shows. At 16% breakthrough, the spot was the top hotel and home share ad, just clearing VRBO’s 15%. [READ MORE]
Streaming Ads More Relevant To Console Gamers
Gamers are big streamers, it winds up, at least according to LG Ad Solutions research. They found that 74% of gamers pay more attention to streaming ads, and 83% felt streaming ads were more relevant. [READ MORE]
This Week’s Free Report: Tubular Labs’ Hidden Trends, Big Moves
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