YouTube Shorts - THE MEASURE

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YouTube Shorts

A collection of 20 posts

Sports Creator Adam Arroyo Tops U.S. Leagues In March

CREATOR ECONOMY

Sports Creator Adam Arroyo Tops U.S. Leagues In March

For the month, his unique U.S. audience surpassed the likes of the WWE, NFL, NBA, MLB and more.

Women Are Turning to Short-Form Video for Beauty Tips

CREATOR ECONOMY

Women Are Turning to Short-Form Video for Beauty Tips

While women’s interests in social video span everything from fitness to pop culture and current events, the influence of the beauty industry remains undeniable. The demand for the latest techniques, products, and deals has fueled a thriving ecosystem of influencers and brands—created for women and often led by

Squid Game Still One Of Top Global YouTube Shorts Topics

Squid Game Still One Of Top Global YouTube Shorts Topics

Squid Game season 2 was another global phenomenon – and one that continues to have staying power more than two months after its release; in part due to perpetual hype via YouTube Shorts. Tubular Labs shows that globally, YouTube Shorts about Squid Game have generated 23.8 billion views since the

TV Netting More Watch-Time On Social Video

CREATOR ECONOMY

TV Netting More Watch-Time On Social Video

While January saw major news events, Tubular Labs analysis shows TV’s increasing move toward social video is coming through uploads.

South Korean Shorts Creator Tops Global YouTube Charts

CREATOR ECONOMY

South Korean Shorts Creator Tops Global YouTube Charts

YouTube may be pushing (successfully) to be seen as more traditional TV, but much of the platform’s top content remains rooted – first and foremost – in user-generated content. According to Tubular Labs, YouTube’s top global creator by unique YouTube viewers is KIMPRO – a South Korean Shorts creator with 605.

Seasonal Video Content In 'Shorts' Supply On YouTube?

CREATOR ECONOMY

Seasonal Video Content In 'Shorts' Supply On YouTube?

Shorts have been a hit on YouTube since their early days, and that isn't changing for the holiday season. New data from Tubular Labs reveals how popular the format remains, even for holiday content. From Nov. 28-Dec. 9 of this year, shorts format videos accounted for 58.32%

Zach D. Films Rises As Teens’ Top Creator

CREATOR ECONOMY

Zach D. Films Rises As Teens’ Top Creator

Creator Zach D. Films has been a hit with U.S. audiences aged 13-17, quickly growing his following with a large collection of shorts videos on YouTube and Facebook. Audience ratings data from Tubular Labs shows the channel, which shares short animated videos about “did you know?”-type topics, had

Clock’s Ticking on TikTok — What a Ban Could Mean for the Creator Economy

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Clock’s Ticking on TikTok — What a Ban Could Mean for the Creator Economy

22% of organizations surveyed by CreatorIQ said TikTok drives the most ROI out of all social platforms.

Ryan’s World Finding Even Bigger Social Footprint

CREATOR ECONOMY

Ryan’s World Finding Even Bigger Social Footprint

Ryan’s World (and predecessor Ryan ToysReview) has been around for nine years at this point, and yet the channel is still finding ways to attract new viewers. Tubular Labs data shows Ryan’s World hit 17.9 million unique U.S. viewers on YouTube in Feb. 2024 (up 37%

By the Numbers: Creator Marketing Growth in EU

CREATOR ECONOMY

By the Numbers: Creator Marketing Growth in EU

Creators have grown to play an important role in our daily lives, with the ability to not only curate communities, but drive sales for brand partners. This “influence” is why Goldman Sachs projected the creator economy will reach half a trillion dollars by 2027. But how is that growth playing

Shorts Views Are Tall For TV

CREATOR ECONOMY

Shorts Views Are Tall For TV

Even the country’s largest TV networks can’t avoid the larger cultural push toward short video content. Tubular Labs data reveals that nearly 35% of YouTube views for the top broadcast and cable properties (Sept. 2022-April 2023) came from videos less than a minute in length. As audiences watch