YouTube Shorts

A collection of 22 posts

CREATOR ECONOMY

COPS Mines Archives For 17% More YouTube Watch-Time

In April, COPS uploaded 34 new videos while generating 191.4 million minutes of watch-time among U.S. YouTube viewers.

CREATOR ECONOMY

Stone Face Memes Soars to Most-Watched U.S. Creator

The account was watched by 107.3 million unique U.S. viewers in April – No. 1 among all domestic accounts on YouTube.

CREATOR ECONOMY

Exploding Kittens Blows Up, Reaching 20 Million Viewers On YouTube

Exploding Kittens learned some key lessons from the creator economy in April, using Shorts to generate viral interest in its various party card games (including newly-released Coyote). Data from Tubular Labs shows Exploding Kittens was the No. 5 domestic brand by U.S. YouTube reach in April, at 19.8

CREATOR ECONOMY

Over 76% Of U.S. YouTube Sports Views Coming Via Shorts

As YouTube Shorts take over viewing habits, even sports videos aren't immune. For U.S. sports videos on YouTube, just 35% of uploads in 2025 are under 30 seconds. But at the same time, those videos account for 53.2% of views – according to data from Tubular Labs.

CREATOR ECONOMY

Sports Creator Adam Arroyo Tops U.S. Leagues In March

For the month, his unique U.S. audience surpassed the likes of the WWE, NFL, NBA, MLB and more.

CREATOR ECONOMY

Women Are Turning to Short-Form Video for Beauty Tips

While women’s interests in social video span everything from fitness to pop culture and current events, the influence of the beauty industry remains undeniable. The demand for the latest techniques, products, and deals has fueled a thriving ecosystem of influencers and brands—created for women and often led by

Streaming

Squid Game Still One Of Top Global YouTube Shorts Topics

Squid Game season 2 was another global phenomenon – and one that continues to have staying power more than two months after its release; in part due to perpetual hype via YouTube Shorts. Tubular Labs shows that globally, YouTube Shorts about Squid Game have generated 23.8 billion views since the

CREATOR ECONOMY

Dance Videos Trend Downward As Shorts Take Over Genre

While still garnering billions of views per year, dance videos have declined in recent years – at least on YouTube. Data from Tubular Labs shared exclusively with Digiday reveals that dance video views on YouTube declined by 31.4% from 2022 to 2024, from 20.4 billion to 14.0 billion.

CREATOR ECONOMY

YouTube Shorts Help Slime Break Out (Again)

Back in 2018, slime content was all the rage. Creators were finding new and fun ways to bring back the 1990s trend with DIY videos, and those videos actually leaned on longer watch-times (at the time, Tubular Labs data found that 10-15 minute videos accounted for nearly half of those

CREATOR ECONOMY

TV Netting More Watch-Time On Social Video

While January saw major news events, Tubular Labs analysis shows TV’s increasing move toward social video is coming through uploads.

CREATOR ECONOMY

South Korean Shorts Creator Tops Global YouTube Charts

YouTube may be pushing (successfully) to be seen as more traditional TV, but much of the platform’s top content remains rooted – first and foremost – in user-generated content.  According to Tubular Labs, YouTube’s top global creator by unique YouTube viewers is KIMPRO – a South Korean Shorts creator with 605.

SPORTS

Current College Player Nets Larger Audience Than NFL

Florida Atlantic isn’t the biggest college football program in the country, but the team does have one of sports’ biggest social video stars in Josh Moore, according to new data from Tubular Labs. Leaning almost exclusively into YouTube Shorts, the FAU Owls safety is cultivating a large audience against

CREATOR ECONOMY

Seasonal Video Content In 'Shorts' Supply On YouTube?

Shorts have been a hit on YouTube since their early days, and that isn't changing for the holiday season. New data from Tubular Labs reveals how popular the format remains, even for holiday content. From Nov. 28-Dec. 9 of this year, shorts format videos accounted for 58.32%

CREATOR ECONOMY

Chef Koudy Cooks Up Audience Growth With Shorts

The creator uses food for quick comedic shorts, spurring nearly 5x growth in unique U.S. viewers according to Tubular.

CREATOR ECONOMY

Uploads For 30-60 Second YouTube Videos Up 39% YoY

Even though short-form video content has been all the rage in recent years, other video lengths have found areas of growth. And as social video competes with traditional TV for eyeballs, audiences are seeking more substantial (longer) content on various platforms like YouTube – as data from Tubular Labs' new

CREATOR ECONOMY

Zach D. Films Rises As Teens’ Top Creator

Creator Zach D. Films has been a hit with U.S. audiences aged 13-17, quickly growing his following with a large collection of shorts videos on YouTube and Facebook. Audience ratings data from Tubular Labs shows the channel, which shares short animated videos about “did you know?”-type topics, had

CREATOR ECONOMY Featured

Clock’s Ticking on TikTok — What a Ban Could Mean for the Creator Economy

22% of organizations surveyed by CreatorIQ said TikTok drives the most ROI out of all social platforms.

CREATOR ECONOMY

Ryan’s World Finding Even Bigger Social Footprint

Ryan’s World (and predecessor Ryan ToysReview) has been around for nine years at this point, and yet the channel is still finding ways to attract new viewers. Tubular Labs data shows Ryan’s World hit 17.9 million unique U.S. viewers on YouTube in Feb. 2024 (up 37%

CREATOR ECONOMY

By the Numbers: Creator Marketing Growth in EU

Creators have grown to play an important role in our daily lives, with the ability to not only curate communities, but drive sales for brand partners. This “influence” is why Goldman Sachs projected the creator economy will reach half a trillion dollars by 2027. But how is that growth playing

CREATOR ECONOMY

YouTube Gets Even Longer On Shorter Videos

New data from Tubular Labs shows just how much YouTube’s most successful U.S. videos are leaning on shorter formats in recent quarters. For U.S. videos earning at least 1 million views, 0-1 minute videos have accounted for 74.3% of uploads so far in Q3 2023, and

CREATOR ECONOMY

Shorts Views Are Tall For TV

Even the country’s largest TV networks can’t avoid the larger cultural push toward short video content. Tubular Labs data reveals that nearly 35% of YouTube views for the top broadcast and cable properties (Sept. 2022-April 2023) came from videos less than a minute in length. As audiences watch

Social Video

Cocomelon Gets More U.S. Viewers Than Other Creators (And It's Not That Close)

Tubular Labs releases its list of the top Facebook and YouTube creators and properties sorted by unique viewers, minutes watched and more filters every month