BUSINESS OF DATA More Measurement Isn’t Making Marketers More Confident: Study ‘We’re drowning in dashboards. We don’t need another report. We need a single version of reality,’ said one marketer surveyed
BUSINESS OF DATA MarketCast Hires New Executive Team Ahead of Total Effect Launch ‘Marketers are facing unprecedented pressure to prove what’s working, and MarketCast is uniquely positioned to answer that,’ said new CEO Lana Busignani
BUSINESS OF DATA TikTok Dances With DV to Get Deeper Attention Metrics 'We’re giving advertisers access to impression-level attention insights, empowering them to optimize ad creatives, ad placements and investment strategies on TikTok,’ said TikTok’s Lorry Destainville
