BUSINESS OF DATA NBCU Putting More Data at Clients' Fingertips With Performance Insights Hub “We effectively prove that premium video really hasn’t gotten the credit it deserves for driving full-funnel impact,” said NBCU’s Gina Reduto
BUSINESS OF DATA Samsung: With Smart Set Data, TV Can Compete With Digital At Bottom Of Marketing Funnel ‘This is the moment when TV truly becomes a conversion medium for advertisers.’
