BUSINESS OF DATA MarketCast Hires New Executive Team Ahead of Total Effect Launch ‘Marketers are facing unprecedented pressure to prove what’s working, and MarketCast is uniquely positioned to answer that,’ said new CEO Lana Busignani
TV ADVERTISING Ulta Beats Benchmark Conversion Rate By 54% With WunderKIND CTV Pause Ads WunderKIND Ads partnered with IPG Team Beauty to launch a first-to-market programmatic CTV Pause Ad campaign.
