Wunderkind - THE MEASURE

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Wunderkind

A collection of 110 posts

What’s Driving Cart Abandonment This Holiday Season?

What’s Driving Cart Abandonment This Holiday Season?

50% of BFCM shoppers abandoned carts because taxes, fees or shipping charges made their final totals feel too high, per Wunderkind.

The Measure's 2025 Holiday Shopping Trends Report

The Measure's 2025 Holiday Shopping Trends Report

Deal-Seeking, Caution Define Consumer Holiday Spending

Deal-Seeking, Caution Define Consumer Holiday Spending

According to Wunderkind, 26% of consumers feel more cautious entering the final month of 2025 than they did at the beginning of the year

Shoppers Are Getting Comfortable With AI-Powered Personalization

Shoppers Are Getting Comfortable With AI-Powered Personalization

Younger shoppers are leading the way in embracing AI-assisted shopping, per Wunderkind.

Shoppers Mix Online and In-Store for Holiday Shopping

Shoppers Mix Online and In-Store for Holiday Shopping

36% of consumers intend to mix both online and in-store shopping this holiday season, per Wunderkind.

Consumer Holiday Spending Shifts Under Tariff Pressure

Consumer Holiday Spending Shifts Under Tariff Pressure

They're shopping smarter, spreading costs and prioritizing value over indulgence, per a Wunderkind study.

Christmas Creep: 34% of Holiday Shoppers Got Started Earlier This Year

Christmas Creep: 34% of Holiday Shoppers Got Started Earlier This Year

A November study from Wunderkind reveals that early deal-hunting and cost-spreading have become the norm

50% of Publishers Worry AI Will Cut Website Traffic

50% of Publishers Worry AI Will Cut Website Traffic

Although AI adoption in publishing is on the upswing, fragmentation remains, as revealed by Wunderkind’s 2025 Publisher State of the Union report. While experimentation is widespread (as both a tool to streamline workflows and as a disruptor threatening traditional traffic models), most publishers have yet to fully integrate AI

51% of Consumers Prefer to Get Personalized Offers Via Email

51% of Consumers Prefer to Get Personalized Offers Via Email

As consumers demand more tailored experiences, the way brands deliver personalized offers matters as much as the message itself. New research from Wunderkind reveals that while email continues to dominate, mobile channels are rapidly gaining traction — especially among younger generations. * Email leads as the top channel for personalized offers, preferred

30% Of Consumers Plan To Reduce Black Friday/Cyber Monday Spend

30% Of Consumers Plan To Reduce Black Friday/Cyber Monday Spend

Gen Z and Millennials show the strongest intent to delay or spread out large purchases, per a Wunderkind study.

Halloween Spending: Cost Pressures Reshape Celebration Plans

Halloween Spending: Cost Pressures Reshape Celebration Plans

Halloween traditions are under pressure this year as rising prices and tariffs push many Americans to rethink their seasonal spending, according to an October study from Wunderkind. While plenty of households still plan to celebrate, among many the mood is more restrained, creating both challenges and opportunities for brands hoping

How AI Is Shaping Consumer Deal Shopping

How AI Is Shaping Consumer Deal Shopping

Consumer behaviors are shifting dramatically in 2025 as they contend with the effects of economic pressures, tariffs and the continued emergence of AI. Wunderkind's latest report in its Consumer Impact Survey Series dives further into how consumers are being impacted by the current state of the economy, and

How Consumers Work the System for Better Deals

How Consumers Work the System for Better Deals

Consumers are getting more creative and strategic in how they seek out value from brands, blending direct engagement with savvy tactics to unlock the best deals. According to a September study conducted by Wunderkind, while trust and validation from third parties still play a role, shoppers are increasingly experimenting with

Identity Coverage & First-Party Data Gives Publishers an Edge — But Investment Lags

Identity Coverage & First-Party Data Gives Publishers an Edge — But Investment Lags

Publishers know first-party data is critical, but Wunderkind’s 2025 Publisher State of the Union report finds that most are far behind in execution. Identity coverage is weak, audiences remain largely anonymous and personalization is limited — leaving a gap between strategic intent and operational readiness. * Over half (54%) of publishers

Consumer Sentiment: Caution Holds, Optimism Split By Demographic

Consumer Sentiment: Caution Holds, Optimism Split By Demographic

58% of consumers feel cautious, pessimistic or panicked about the economy, per a Wunderkind survey.