Wunderkind - THE MEASURE

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Wunderkind

A collection of 95 posts

30% Of Consumers Plan To Reduce Black Friday/Cyber Monday Spend

30% Of Consumers Plan To Reduce Black Friday/Cyber Monday Spend

Gen Z and Millennials show the strongest intent to delay or spread out large purchases, per a Wunderkind study.

Halloween Spending: Cost Pressures Reshape Celebration Plans

Halloween Spending: Cost Pressures Reshape Celebration Plans

Halloween traditions are under pressure this year as rising prices and tariffs push many Americans to rethink their seasonal spending, according to an October study from Wunderkind. While plenty of households still plan to celebrate, among many the mood is more restrained, creating both challenges and opportunities for brands hoping

How AI Is Shaping Consumer Deal Shopping

How AI Is Shaping Consumer Deal Shopping

Consumer behaviors are shifting dramatically in 2025 as they contend with the effects of economic pressures, tariffs and the continued emergence of AI. Wunderkind's latest report in its Consumer Impact Survey Series dives further into how consumers are being impacted by the current state of the economy, and

How Consumers Work the System for Better Deals

How Consumers Work the System for Better Deals

Consumers are getting more creative and strategic in how they seek out value from brands, blending direct engagement with savvy tactics to unlock the best deals. According to a September study conducted by Wunderkind, while trust and validation from third parties still play a role, shoppers are increasingly experimenting with

Identity Coverage & First-Party Data Gives Publishers an Edge — But Investment Lags

Identity Coverage & First-Party Data Gives Publishers an Edge — But Investment Lags

Publishers know first-party data is critical, but Wunderkind’s 2025 Publisher State of the Union report finds that most are far behind in execution. Identity coverage is weak, audiences remain largely anonymous and personalization is limited — leaving a gap between strategic intent and operational readiness. * Over half (54%) of publishers

Consumer Sentiment: Caution Holds, Optimism Split By Demographic

Consumer Sentiment: Caution Holds, Optimism Split By Demographic

58% of consumers feel cautious, pessimistic or panicked about the economy, per a Wunderkind survey.

42% of U.S. Consumers Have Used AI to Find Better Deals

42% of U.S. Consumers Have Used AI to Find Better Deals

A Wunderkind study found that younger consumers are more likely to harness AI for shopping.

For Publishers, Revenue Diversification Is Critical — But Incomplete

For Publishers, Revenue Diversification Is Critical — But Incomplete

While subscriptions and sponsorships still dominate the monetization mix, the industry is beginning to face saturation, per Wunderkind.

30% of Shoppers Will Reduce Spending This Black Friday/Cyber Monday

30% of Shoppers Will Reduce Spending This Black Friday/Cyber Monday

Wunderkind's survey shows that most consumers plan to take a more strategic approach this holiday season.

27% of U.S. Consumers Believe Tariffs Don’t Protect American Jobs

27% of U.S. Consumers Believe Tariffs Don’t Protect American Jobs

And half of consumers believe they personally absorb tariff costs, according to a recent study from Wunderkind.

Deal-Hunting on the Rise as Shoppers Adjust to Economic Pressures

Deal-Hunting on the Rise as Shoppers Adjust to Economic Pressures

35% of consumers say they're seeking deals more often, according to a Wunderkind study.

Tariffs Hitting Back-To-School Shopping Season?

Tariffs Hitting Back-To-School Shopping Season?

Tariffs and the resulting effects continue to be on U.S. consumers' minds in August 2025. New data from Wunderkind quantifies the ongoing tariff pressures and inflation concerns. The survey results shed light on key considerations for retailers, including: * 48% of those surveyed have noticed higher back-to-school prices this

48% of Consumers Want Transparency on Price Increases

48% of Consumers Want Transparency on Price Increases

With nearly two-thirds of shoppers saying that higher prices are their No. 1 concern at the moment, brands should focus on transparent communication to earn trust and loyalty. That’s one insight revealed by a July survey conducted by Wunderkind, which highlights how tariffs and ongoing economic concerns are affecting