With more data available, you should know more and be able to make better decisions. And yet, it seems marketers are drowning in data, according to a survey that shows they're less confident in how to use the metrics they've got. Don't worry. Things

There is no question that data can be useful, but only to the degree that datasets can be trusted to be accurate and current. This week, we look at ways data quality can be assessed before it is used by advertisers to build campaigns. Also how platforms can incorporate good

You can't talk TV without talking sports. And just like in sports, having the right statistics matter when you need to make a decision and metrics are becoming more and more advanced. Because it is the last way to reach mass audiences, having the latest data on who&

When it comes to data, it might be true that this is the worst of times, and the best of times. On the downside, inaccurate targeting data is costing marketers billions, according to one study. On the upside, AI agents can answer the toughest marketing questions using data in seconds.

One of the benefits of growing in streaming is the data you get about your customers. That's something Fox is learning to enjoy. Of course, there can be too much of a good thing. Fortunately AI is coming to the rescue. Or is it? Read more below to

Data is supposed to help you understand the world and make better decisions. If the data are dodgy, things don't work as well. This week, we have a company offering transparency to boost its brand. As for the rest of this newsletter, I'm going to be

The year opens with data and measurement at the forefront. Decisions need to be made about what the industry needs now and who will provide it. It's a cycle we've seen before and we'll see where this round of musical chair leaves us. CIMM