Women's Sports - THE MEASURE

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Women's Sports

A collection of 4 posts

Introducing The Stat Line Podcast

Introducing The Stat Line Podcast

Along with daily snackable insights here on The Measure, we're also expanding into podcasts – where we'll be talking to experts around the media and measurement landscape about many of the ideas you're already reading about on the site. Opening things up is The Stat

NCAA Women's Basketball Tournament TV Ad Impressions Catch Fire

NCAA Women's Basketball Tournament TV Ad Impressions Catch Fire

At least partly thanks to the hype around Iowa's Caitlin Clark, the 2024 NCAA Women's Basketball Tournament delivered 103.5% more TV ad impressions, according to data from iSpot. While the men's event saw ad reach dip in part as that tournament wore on

Data: Female Sports Influence Grew in 2023

CREATOR ECONOMY

Data: Female Sports Influence Grew in 2023

In 2023, women’s soccer viewership more than doubled to 1.4B views.

How Women’s Basketball Still Gets Deprioritized On TV

How Women’s Basketball Still Gets Deprioritized On TV

[the following is an excerpt from TVREV, where you can read the full piece] Looking at iSpot data for the 2022-23 college basketball regular season, first-airing men’s college basketball games delivered more ads across national linear TV and RSNs than any other program (over 123K). Those ads amounted to