Women's Sports - THE MEASURE

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Women's Sports

A collection of 15 posts

How Booze Is Pouring It On TV

The Measure Newsletter

How Booze Is Pouring It On TV

This Week On The Measure: * Stella Artois Pours On Streaming Ads * Tariff Concerns Spurring Purchase Delays * LOL Network Using Movies To Compete With TV * Chewy Breaks Through On Linear * 42% Say Personal Relationships Trigger Anger * Marketers Look For Awareness, Acquisition Balance * This Week’s Free Report: Beverage Brands TV Transparency

Marketers Planning More Value-Based Messaging In 2025

The Measure Newsletter

Marketers Planning More Value-Based Messaging In 2025

This Week On The Measure: * 60% of Marketers Are Increasing Value-Based Messaging * Nutrafol Leads Supplement Streaming Ads * Exploding Kittens Blows Up On YouTube * Wayfair Wins on CTV With +19% Ad Breakthrough * Women’s Sports Fans Want Better TV Tune-In Info * This Week’s Free Report: U.S. Tariff Effect–Exclusive

Marketers Ad(ding) To TV, Streaming Budgets

The Measure Newsletter

Marketers Ad(ding) To TV, Streaming Budgets

This Week On The Measure: * TV, Streaming Budgets Still Expected To Increase * Spring News Jolts TV Social Viewers * Who’s Swayed Most By Celebs/Influencers? * Carney Tops Canadian Candidate Engagement * More Women Only Prioritize Specific Events For Sports * This Week’s Free Report: 2025 TV And Video Strategy Report, From

March Madness A Slam Dunk For TV Ad Reach

The Measure Newsletter

March Madness A Slam Dunk For TV Ad Reach

This Week On The Measure: * TV Ad Reach Jumps For Men’s March Madness * Restaurants’ Mobile Apps Should Serve Up Speed and Simplicity * True Crime Pod Lures Female Audiences On Social * ‘Suits’ Success Boosts Multiple Streaming Services * CTV Ad Load Time Settles In * This Week’s Free Report: For The

Study: Women's Sports Fans Want Better TV Tune-In Info

Study: Women's Sports Fans Want Better TV Tune-In Info

Women's sports are seeing incredible growth in recent years. But there's still more room for that audience to increase, especially on TV. A recent report from Paramount Advertising shows that the biggest barrier to women's sports tune-in is simply that audiences don't

Data: Men Are Becoming Bigger Fans Of Women's Sports

Data: Men Are Becoming Bigger Fans Of Women's Sports

Women's sports have exploded in recent years, and that growth is not simply due to entities like the WNBA and NWSL (plus women's college sports) appealing to more women. New data from Paramount Advertising's For the Win report reveals that part of women'

What Else Are NCAA Tournament Audiences Watching?

What Else Are NCAA Tournament Audiences Watching?

Every March, the men's and women's NCAA Basketball Tournaments effectively capture eyeballs around the country. But not every advertiser can afford the hefty price tags attached with appearing alongside those live March Madness matchups. With this in mind, iSpot issued a brand-new advanced audiences report detailing

Special Report: FOR THE WIN

Special Report: FOR THE WIN

From Paramount Advertising What really drives fans of women’s sports—and what brands need to know. This report from Paramount Advertising uncovers the truths behind seven commonly held myths about women’s sports fandom. Drawing from interviews, a 4,000-person national survey, and ad testing in collaboration with SeeHer

Women’s Sports Fandom Provides Unique Brand Opportunity

Women's sports fans are more likely to back sponsors than fans of major men's leagues, per MarketCast.

The Big Name Brands Scoring Goals With NWSL Sponsorships

The Big Name Brands Scoring Goals With NWSL Sponsorships

A recent study from MarketCast found that sponsor breakthrough for the NWSL was up nearly 10% on average in 2024 vs. 2023

Introducing The Stat Line Podcast

Introducing The Stat Line Podcast

Along with daily snackable insights here on The Measure, we're also expanding into podcasts – where we'll be talking to experts around the media and measurement landscape about many of the ideas you're already reading about on the site. Opening things up is The Stat

NCAA Women's Basketball Tournament TV Ad Impressions Catch Fire

NCAA Women's Basketball Tournament TV Ad Impressions Catch Fire

At least partly thanks to the hype around Iowa's Caitlin Clark, the 2024 NCAA Women's Basketball Tournament delivered 103.5% more TV ad impressions, according to data from iSpot. While the men's event saw ad reach dip in part as that tournament wore on

Data: Female Sports Influence Grew in 2023

Data: Female Sports Influence Grew in 2023

In 2023, women’s soccer viewership more than doubled to 1.4B views.

How Women’s Basketball Still Gets Deprioritized On TV

How Women’s Basketball Still Gets Deprioritized On TV

[the following is an excerpt from TVREV, where you can read the full piece] Looking at iSpot data for the 2022-23 college basketball regular season, first-airing men’s college basketball games delivered more ads across national linear TV and RSNs than any other program (over 123K). Those ads amounted to