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watch-time

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NFL Playoffs’ Weekend Watch-Time Dominance
TV Audience

NFL Playoffs’ Weekend Watch-Time Dominance

The NFL always owns weekend TV viewership in-season, and that goes double for the playoffs. Data from Inscape reveals how much the NFL’s share of watch-time climbed during each round of the postseason in January, culminating in an enormous 36.08% of linear TV minutes watched the day of
Feb 1, 2023 1 min read
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