Data Dose Newsletter How To Demystify Media Measurement Walton Isaacson's Albert Thompson talks fixing the muddied measurement conversation, consumers prefer personalized emails, and more in this week's Data Dose newsletter.
Video Behavior Is The New Identity: Albert Thompson On The Future Of Measurement Albert Thompson, Director of Digital Innovation at Walton Isaacson, breaks down one of the industry’s biggest challenges—measurement—and why it’s lost sight of what actually matters: business outcomes.
