VIZIO Ads - THE MEASURE

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VIZIO Ads

A collection of 14 posts

The Future Of TV & Retail Media | Big Brains With VIZIO's Adam Bergman

The Future Of TV & Retail Media | Big Brains With VIZIO's Adam Bergman

As part of the Big Brains series, Media Cartographer Evan Shapiro sat down with Adam Bergman, Group VP of Advertising and Data Sales at VIZIO, to talk about the company’s evolution from a hardware manufacturer to a software-first media platform.

Big Screen Brain

Big Data Brains

Big Screen Brain

On this final episode of Big Data Brains with Media Cartographer Evan Shapiro, Nyma Quidwai goes behind the screen, talking about driving and measuring outcomes on VIZIO’s platform. You can find the whole series, here. Evan Shapiro: Hi, this is Evan Shapiro, your Media Cartographer, coming from Cannes Lions.

CPG Brand Finds Success on VIZIO Home Screen

One CPG giant decided to leverage VIZIO’s Smart TV Home Screen for its first global brand campaign in over 150 years.

VIZIO Case Study Credits Integrated Hardware + Software For Double-Digit Incremental Reach

VIZIO Case Study Credits Integrated Hardware + Software For Double-Digit Incremental Reach

VIZIO’s latest case study illustrates the benefits of an advertising ecosystem that combines ownership of the TV hardware, software, and data when seeking incremental reach over linear audiences. In this case, a prominent video game manufacturer was promoting the release of a new title, leveraging VIZIO’s CTV ads,

How Ashley Furniture Boosted Foot Traffic Using VIZIO Home Screen Ads

How Ashley Furniture Boosted Foot Traffic Using VIZIO Home Screen Ads

VIZIO's Home Screen drove over 57% of Ashley Furniture's in-store visits credited to its CTV campaign.

Special Report: Subway Triples Reach With VIZIO Home Screen Sponsorship

Special Report: Subway Triples Reach With VIZIO Home Screen Sponsorship

Subway's VIZIO Ads campaign reached consumers as soon as they turned on their TV.

Special Report: VIZIO Ads Drive Local Awareness with Geo-Targeted CTV Campaign

Special Report: VIZIO Ads Drive Local Awareness with Geo-Targeted CTV Campaign

A new case study reveals the momentum-building impact of exposure across multiple CTV video touchpoints.

Special Report: Advertising To Football Fans: Who They Are, What They Watch, And How To Reach Them

Special Report: Advertising To Football Fans: Who They Are, What They Watch, And How To Reach Them

One of the most powerful benefits of more accurate TV audience data is the ability to poke holes in conventional wisdom. The more that improved data can correct long-held misconceptions about TV viewership and advertising, the more opportunities there are to reduce waste, increase efficiency, and generate overall better results.

Special Report: Extending CTV Ads to Additional Devices Helps Travel Brand Take Flight

The summer of 2022 proved a big one for travel. As pandemic-related travel restrictions faded, travelers of all types were itching to get back out into the world to see the family, places, and experiences they all missed. With this in mind, a travel service reached out to VIZIO Ads

VIZIO Home Screen Activations Drive Results For Brands

VIZIO Home Screen Activations Drive Results For Brands

By partnering with VIZIO and leveraging VIZIO Home Screen, an auto brand campaign generated incremental auto sales of over $7 million.

Special Report: Reach NFL & College Football Fans On Game Day, Regardless Of Where Or How They Watch

Special Report: Reach NFL & College Football Fans On Game Day, Regardless Of Where Or How They Watch

Inscape ACR technology captures viewership across linear & streaming, including the NFL channel, RedZone channel, College GameDay, & more! Sign in now or subscribe to get the FREE download link below.

Special Report: AVOD Best Practices

Special Report: AVOD Best Practices

Three AVOD apps utilized the VIZIO Home Screen to successfully drive traffic, acquisition and retention, showcasing best practices in taking full advantage of the largest screen in the home. Sign in now or subscribe to get the FREE download link below.

NFL, College Football Audience Overlap Minimizes Incremental Reach (Report)

NFL, College Football Audience Overlap Minimizes Incremental Reach (Report)

NFL and college football TV audiences aren't the separate islands that conventional wisdom has long suggested. A new report from VIZIO Ads (using Inscape ACR data) spotlights how these audiences overlap significantly, and how a very small portion of TV audiences exclusively watch college football over the NFL.

79% Of NFL Viewers' TV Watch-Time Spent Watching Non-Sports Programs (Report)

79% Of NFL Viewers' TV Watch-Time Spent Watching Non-Sports Programs (Report)

While NFL games present a golden opportunity for advertisers to reach large audiences, those audiences also watch plenty of other programming... and much of it is cheaper to advertise against than NFL games. A new report from VIZIO (using Inscape ACR data) showcases how brands can find football audiences elsewhere