Visa - THE MEASURE

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Visa

A collection of 3 posts

Persistence Pays Off: How Visa’s ‘On the Journey’ Redefines Olympic Success

Persistence Pays Off: How Visa’s ‘On the Journey’ Redefines Olympic Success

Visa is shifting the narrative for the Milano Cortina 2026 Olympic and Paralympic Games, moving away from the traditional "podium moment" to highlight the grit, routines, and support systems behind elite performance. By centering longtime partners Mikaela Shiffrin and Oksana Masters, the “On the Journey” campaign taps into

Credit One Succeeding With 'Wreckers' Characters

Credit One Succeeding With 'Wreckers' Characters

Credit One Bank's new "Credit Wreckers" Campaign is scoring some key wins with consumers out of the gates, as iSpot Creative Assessment data highlights. And two of of the ads – the 60-second "Meet the Credit Wreckers" spot and the 30-second version of "Max

Which New NFL Ads Are This Season's Most Likeable (So Far)?

Which New NFL Ads Are This Season's Most Likeable (So Far)?

It's no simple feat for ads to stand out during NFL games. Yet, brands take another shot at it every season, attempting to find new ways to land with live games' enormous TV audience. New iSpot Creative Assessment data takes a look at this season's