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VidCon

A collection of 3 posts
How Does YouTube Viewing Differ By Device Type?
CREATOR ECONOMY

How Does YouTube Viewing Differ By Device Type?

Mobile audiences drive a lot of YouTube Shorts views, while TV viewers are tuning into significantly more long-form videos – and watching them for a lot longer, too. That was one of the major takeaways from Tubular Labs' recent presentation at VidCon, which is now available for download. * Through May
Jul 2, 2025 1 min read
Which Devices Are Consumers Using To Watch YouTube Videos?
CREATOR ECONOMY

Which Devices Are Consumers Using To Watch YouTube Videos?

Is YouTube TV? The answer is that it depends on who you ask, and how you're measuring it. Tubular Labs recently dove into device-level insights around global YouTube viewership at VidCon, revealing some key findings for TV and mobile content viewing – and trends that shed light on where
Jun 30, 2025 1 min read
Data Shows More Stans For Tech Brands, Winning Consumer Fandom
The Measure Newsletter

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

This Week On The Measure:  * Tech Giants Winning Consumer Fandom * Longer-Form Videos Dominate YouTube Watch-Time * Learn More About Video Duration At VidCon * WBD Splits Up — But Can It Catch Up? * Nearly 10% Of B2B TV Ad Reach Comes Via Fox News * Majority Of Sports Viewers Like ‘Prime Vision’ AI Features
Jun 18, 2025 3 min read
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