Data Dose Newsletter Data Discrepancies Wasting Billions On CTV Inaccurate data creates CTV waste, animals vs. kids at Super Bowl, and more in this week's Data Dose newsletter.
BUSINESS OF DATA NFL Scores ‘Halo Effect’ For Advertisers, TVision Study Finds Data shows context matters in generating attention
Data Dose Newsletter Taylor Swift, New Heights And Bets On A Billion Views Audiences are demanding authenticity, social driving increased pageviews, and more in this week's The Measure newsletter.
BUSINESS OF DATA New Data From TVision Shows Strength Of Streaming Binge releases generate less attention than shows that drop weekly
BUSINESS OF DATA Study: Contextual Targeting Generates 2.1X More Ad Attention Wurl says attention leads to better business outcomes
