TV Measurement

A collection of 42 posts

The Measure Newsletter

Google Won't Let The Cookie Crumble

This week's newsletter is sponsored by: This Week On The Measure: * 3P Cookies And Google's Latest Decision * RNC Helps Deliver Fox News To No. 1 * Big 4 Primetime Bucks Bigger TV Trends in H1 * Video Watch-Time Surges For Late Night Shows Post-Strikes * Are Disney+ And Hulu

TV Audience

Fox News Captured Over 10% of TV Watch-Time Last Week

Fox News, NBC and ABC lead Inscape's TV network ranking for July 15-21.

TV Audience

Fox News Rises As Top TV Network By Watch-Time

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

TV Audience

Fox News No. 1 for TV Network Watch-Time

Fox News captured a 6.29% viewership share across July 1-7, per Inscape.

Big Data Brains

Eye Spy iSpot Data

On this episode of Big Data Brains with Media Cartographer Evan Shapiro, iSpot.tv founder Sean Muller explains why multi-currency CTV has urgency and how Universal ID will change advertising. Evan Shapiro: Hi, this is Evan Shapiro, your Media Cartographer. I'm here at Cannes Lions, and I'

TV Audience

Olympic Trials Help NBC Win for TV Network Watch-Time

NBC takes first place on the chart with a 7.02% viewership share, fueled in part by coverage of the 2024 U.S. Summer Olympic Trials.

The Measure Newsletter

Consumers Like YouTube’s Ad Experience More

This week On The Measure: * Which Streaming Ad Experiences Do Consumers Prefer? * Chefclub Network Cooks Up On Social * Olympic Trials Win Gold With TV Audiences * Brands Get Boost From Targeted LGBTQ+ Messaging * Netflix’s Spin-Off Success * This Week’s Free Report: Loyalty Unlocked - LGBTQ+ Streaming Audience Insights Which Streaming

TV Audience

Despite Streaming’s Inroads, Tentpole TV Viewing Still Done Traditionally

According to Inscape’s Q1 2024 TV Market Trends report, nearly 80% of U.S. households’ viewing time for news was via cable, satellite or over-the-air antenna.

TV Measurement

U.S. Open Prompts Jump in NBC Watch-Time

NBC had an 8.27% viewership share across June 10-16 and moves from third to first place week-over-week, per Inscape.

TV Measurement

NBA Finals Assist ABC’s Continued Reign on TV Network Ranking

ABC leads with an 8.49% viewership share across June 3-9, per Inscape.

TV Audience

Nearly 25% of Live, Linear Viewing Time Was Streamed in Q1

From Q2 2022 to Q1 2024, streaming’s share of live, linear viewing has jumped nearly ten percentage points, per Inscape.

TV Audience

Smart TVs Show Record Time in Streaming-Only for Q1

94% of total streaming time during Q1 came from smart TVs that only or mostly streamed content, per Inscape.

TV Audience

Inscape Data: Streaming Surged in Q1 2024

In Q1 2024, 58% of smart TVs solely streamed content, a full three percentage points up from Q4 2023

TV Audience

Broadcast Network TV Watch-Time Down, Cable News Up

ABC remains in first place but its viewership share decreased week-over-week, while Fox News, MSNBC and CNN all grew minutes watched, per Inscape.

SPORTS

ABC Tops TV Networks for Watch-Time

ABC captured a 7.58% viewership across May 20-26, per Inscape.

The Measure Newsletter

Derby Photo Finish Is TV Watch-Time Win

This week on The Measure: * Racing Toward More Watch-Time * Sitcom Syndication Pushes TBS TV Ad Reach Rise * Kendrick vs. Drake: Kendrick’s Listener Increase * Women’s Basketball Content Holding Its Own * Netflix Wins Overseas Investment Battle vs. Amazon * This Week’s Free Report: Q1 TV Ad Transparency Snapshot (from iSpot)

TV Measurement

ABC Again Leads Ranking of Most-Watched TV Networks

ABC took first place with a 7.48% viewership share for April 29 through May 5.

TV

NBA Playoffs, NFL Draft Help ABC Stay Atop TV Network Ranking

ABC captured a 7.92% viewership share across April 22-28, 2024.

TV Audience

ABC Ascends to No. 1 on TV Network Ranking

ABC captured a 7.58% viewership share across April 15-21, per Inscape.

The Measure Newsletter

The Masters’ Big Swing for Watch-Time

This week on The Measure: * The Masters’ Big Swing for Watch-Time * Streaming Measurement’s Fragmentation Focus * UNILAD’s March Audience Surge * Live Sports Helping Drive Streaming Subs * Why Shows Have Receded to Reboots * This Week’s Free Report: An in-depth analysis of how top TV advertisers capitalized on the 2024

TV Measurement

Masters Helps Propel CBS to Top of TV Network Ranking

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

TV Audience

Inscape Data: Consumers Continue to Quit Cable/Satellite

Inscape’s Q4 2023 TV Market Trends report, based on linear and streaming audience data from over 22 million opted-in smart TVs, reveals that U.S. households continue to quit cable and satellite: 6.5% of U.S. cable/satellite households quit viewing on those inputs in Q4 2023, up

TV Measurement

ABC Takes First Place for TV Network Watch-Time

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

TV Audience

The Two Genres That Continue to Buoy Traditional TV

In Q4 2023, nearly 80% of news viewing occurred via cable, satellite or OTA

SPORTS

Caitlin Clark, Iowa vs. LSU Score Big TV Audience Numbers

Caitlin Clark and Iowa Hawkeyes women’s basketball scored a big Elite 8 win vs. LSU on Monday, and pulled in huge TV ratings as well. iSpot data shows over 10.61 million P2+ viewers in-home, plus another 3.77 viewers out-of-home on ESPN. * For reference, last year's