TV Measurement

A collection of 95 posts

Video

Behavior Is The New Identity: Albert Thompson On The Future Of Measurement

Albert Thompson, Director of Digital Innovation at Walton Isaacson, breaks down one of the industry’s biggest challenges—measurement—and why it’s lost sight of what actually matters: business outcomes.

SPORTS

Ahead Of Bills vs. Chiefs, Allen’s Ad Blitz Outscores Mahomes

It’s one of the NFL’s biggest modern-day NFL matchups, the Buffalo Bills vs. the Kansas City Chiefs. And every year, it draws in massive TV audiences. Last year’s November 17 match up on CBS was the top game by household TV ad reach, according to iSpot. After

TV ADVERTISING

Univision Ad Reach Rises On Entertainment Programming

Live events – especially football and news – showed significant growth by TV ad reach in Q3. But increases weren't limited to just those programs. New data from iSpot showcases how Spanish-language ad impressions also continues to rise, despite overall TV ad impressions declining. * Spanish-language programming is now 4.7%

TV Audience

Data: Tubi is Most-Watched FAST Channel

As The Measure’s Jon Lafayette wrote this week, “There's a connected TV tug of war going on between the publishers of FAST channels and the streaming platforms that distribute them. Also in the mix is who gets to sell which ad inventory. Streaming remains a new business

Video

Measuring Billions: Emily Wood On iSpot’s Programmatic Growth And Outcome-Driven Future

iSpot's Emily Wood recently sat down with Jason Damata to reflect on how the company’s data scale, outcome-focused metrics, and long-term partnerships are redefining what success looks like in streaming and linear TV.

Video

How Inscape And Walmart Are Powering Full-Funnel TV Measurement

VIZIO's Ken Norcross recently sat down with CIMM's Jon Watts to discuss how VIZIO's Inscape is bringing scale, precision, and clarity to the evolving world of TV measurement.

TV ADVERTISING

Hilton's Conrad Hotel Brand Soars With Streaming Ads

Hilton is a household brand name, and one of the biggest in the travel space. But some of its subsidiaries – while successful – may not have the same consumer recognition. Or at least, they didn't until Hilton started blitzing both streaming and linear TV with advertising. * Data from iSpot

TV ADVERTISING

Michelob, Modelo Take Opposite Approaches To Streaming, Linear TV

Beer giants take differing approaches to TV advertising depending on their target audience – and that's no more apparent than when comparing Michelob Ultra and Modelo. Below, iSpot competitive data shows how Michelob's share of beer TV ad impressions is significantly higher on streaming than it is

Super Bowl

Rocket Records Consumer Intent Win Among Super Bowl Spots

With 2025's "Buy-Now Bowl" promoting immediate action for consumers to purchase goods/services after seeing Super Bowl ads, you could argue that purchase and visit intent has never been more important for advertisers. iSpot's annual Super Bowl TV transparency report showcases some of the

SPORTS

Super Bowl Blowout Highlights Importance Of Exact-Ad Measurement

This year's Super Bowl may have been a bust from a competitive standpoint, but the biggest TV program of the year still delivered for advertisers and rightsholder Fox. Data from iSpot's Super Bowl LIX report revealed that the game reached an average minute audience of 124.

SPORTS

Super Bowl LIX Is The 'Buy-Now' Bowl

While the Super Bowl was once a haven for longer-term purchase decisions (automakers, insurance) and brand awareness, the name of the game has recently pivoted toward near-term purchases, as an iSpot analysis highlights.

SPORTS

Data: Travel Brands Book Ticket For Big Game

Travel advertising has historically been hot-and-cold during the Super Bowl, but the industry already has two spots locked in this year between Booking.com and MSC Cruises (there could be more still yet to be announced, too).

SPORTS

Are QSR Brands Staging Super Bowl Comeback?

Back in 2010, iSpot data showed that 11% of Super Bowl ad minutes were dedicated to restaurant – primarily QSR – brands.

SPORTS

Over 71% Of Super Bowl Ads Since 2020 Featured Celebrities

Data from iSpot reveals that since 2020, 71.6% of Super Bowl ads have featured at least one celebrity.

SPORTS

Automakers Park Super Bowl Ad Focus In Recent Years

Once a behemoth during the Super Bowl, automakers have faded as a "big game" advertiser in recent years – as data from iSpot shows.

MARKETING

Targeting, Measurement Top 2025 Media Investment Trends

Omnichannel approaches can present numerous challenges for today's advertisers – but also a multitude of opportunities, provided proper strategies (and partners) are already in place. To kick off the year, Teads recently published a report on five key media trends in 2025, starting with a deep dive into the

TV Measurement

NFL Playoffs Help NBC Take First Place on TV Network Ranking

NBC captured a 9.66% viewership share for Jan. 13-19, per Inscape.

TV Measurement

CBS Captured Over 11% of TV Watch-Time Last Week

Largely thanks to the NFL playoffs, CBS moves into first place on the network ranking, per Inscape data for Jan. 6-12.

TV Measurement

CFB Bowl Games Give ESPN Watch-Time Win

Thanks in part to the Rose, Peach and Sugar Bowls, ESPN captured a a 10.44% viewership share last week, per Inscape.

TV Measurement

NFL, CFB Dominate Most-Watched TV Programming of 2024

NFL games accounted for 2.41% of all minutes watched on linear TV in 2024, per Inscape.

TV Measurement

NBC is 2024’s Winner for TV Network Watch-Time

NBC captured an 8.41% viewership share across the year, per Inscape.

TV Measurement

How Seasonality, Sports Affect Streaming's Share of Viewing Time

Today’s entertainment landscape has seen streaming overtake traditional TV inputs (cable/satellite/over-the-air antenna) for share of viewing time, but just how much people are streaming depends on the season — and the availability of major sporting events. Inscape has been tracking viewer trends across 24 million opted-in devices for

TV Measurement

CBS Wins for TV Network Watch-Time

With a 10.32% viewership share, CBS sits solidly in first place on Inscape's ranking of most-watched TV networks for Dec. 9-15.

TV Measurement

61% of Smart TVs Are Solely Streaming Content

An Inscape analysis reveals that traditional TV inputs continue to cede ground to streaming.

TV Audience

College Football Fuels ABC's Watch-Time

ABC takes first place on Inscape's weekly TV network ranking with a 9.30% viewership share.