TV ADVERTISING - THE MEASURE (Page 4)

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TV ADVERTISING

A collection of 357 posts

Universal Pictures Roars To Top Of NBA Finals Advertiser List

Universal Pictures Roars To Top Of NBA Finals Advertiser List

NBA Finals audiences this June saw quite a few ads for theatrical releases during games, as data from iSpot shows. Over the course of the seven-game series, theatrical release promos were the No. 2 ad category – only behind quick serve brands – and Universal Pictures was the No. 1 advertiser by

Restaurants Served Up 5 of May’s Top 10 CTV Ads by Breakthrough

Restaurants Served Up 5 of May’s Top 10 CTV Ads by Breakthrough

Buffalo Wild Wings wins with a CTV ad that performed 17% above the norm for ad breakthrough, per MarketCast's May analysis.

Metro by T-Mobile Addresses Inflation with No. 2 Most-Seen Wireless Ad

Metro by T-Mobile Addresses Inflation with No. 2 Most-Seen Wireless Ad

The TV spot has racked up nearly 1.2 billion TV ad impressions since it debuted in late April, per iSpot.

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

Data Dose Newsletter

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

This Week On The Measure: * Tech Giants Winning Consumer Fandom * Longer-Form Videos Dominate YouTube Watch-Time * Learn More About Video Duration At VidCon * WBD Splits Up — But Can It Catch Up? * Nearly 10% Of B2B TV Ad Reach Comes Via Fox News * Majority Of Sports Viewers Like ‘Prime Vision’ AI Features

Patriotism Wins For Sonic’s “Smasher Burger” TV Ads

Patriotism Wins For Sonic’s “Smasher Burger” TV Ads

Sonic's 'Smasher' burger ads have notched notable positive purchase intent with viewers, per iSpot

For B2B Brands, Fox News Provides Nearly 10% Of TV Ad Reach

For B2B Brands, Fox News Provides Nearly 10% Of TV Ad Reach

Television isn't just for B2C advertising. B2B brands are able to find their intended buyers through ads as well – especially during specific programming like news and sports. As part of the new CTV Playbook for B2B Marketers, a TVREV report created with LinkedIn and iSpot, is a selection

Brands Are Missing TikTok's Golden Window For Views

Data Dose Newsletter

Brands Are Missing TikTok's Golden Window For Views

This Week On The Measure: * 1-2 Min. TikTok Brand Videos Score Most Views * Michelob Scores As NBA Playoffs’ Top Brand * Truthset’s Gregg Galletta On Data-Rated Audiences * Brand Equity Equals 52% Of Consumer Purchase Motivation * 43% Delaying Apparel Purchases To Wait For Sales * 70% Of Consumers Would Use Wish List

Gas Station Videos + Linear & Digital Helped Applebee’s Drive 27% Lift In Patrons

Sure, video is literally everywhere now for consumers, but brands are still trying to find the unique marketing mix over platforms that helps drive [pun intended] optimal business results – be it box office ticket sales or web site visits. A study from MAGNA Media and leading, national on-the-go video network

GEICO Leads Stanley Cup Playoff TV Ad Reach

GEICO Leads Stanley Cup Playoff TV Ad Reach

The Florida Panthers may be the most-seen NHL team during this year's Stanley Cup Playoffs, simply by the number of games they've played. But which brands are leveraging playoff matchups for the most TV ad reach this spring? Data from iSpot shows that GEICO is leading

How Booze Is Pouring It On TV

Data Dose Newsletter

How Booze Is Pouring It On TV

This Week On The Measure: * Stella Artois Pours On Streaming Ads * Tariff Concerns Spurring Purchase Delays * LOL Network Using Movies To Compete With TV * Chewy Breaks Through On Linear * 42% Say Personal Relationships Trigger Anger * Marketers Look For Awareness, Acquisition Balance * This Week’s Free Report: Beverage Brands TV Transparency

Hilton's Conrad Hotel Brand Soars With Streaming Ads

Hilton is a household brand name, and one of the biggest in the travel space. But some of its subsidiaries – while successful – may not have the same consumer recognition. Or at least, they didn't until Hilton started blitzing both streaming and linear TV with advertising. * Data from iSpot

Michelob Bubbles Up As NBA Playoffs' Top Advertiser (So Far)

Michelob Bubbles Up As NBA Playoffs' Top Advertiser (So Far)

As fans wait for the NBA Finals to start on June 5, it's worth a look at which advertisers were the playoffs' most-seen over the course of the first three (largely exciting) rounds. Data from iSpot shows the top brands by household TV ad impressions during the

Mountain Dew Streaming Ad SOV Up 2x Vs. 2024

Mountain Dew Streaming Ad SOV Up 2x Vs. 2024

As part of its Q1 Beverage Brands TV Transparency Report, iSpot reveals which beverage brands are leaning into streaming.

Alcohol Brands Grow TV Spend By 33% Year-Over-Year

Alcohol Brands Grow TV Spend By 33% Year-Over-Year

iSpot’s new Beverage Brands TV Transparency Report reveals shifts in spend, reach and creative across both alcohol and non-alcohol categories.

Marketers Planning More Value-Based Messaging In 2025

Data Dose Newsletter

Marketers Planning More Value-Based Messaging In 2025

This Week On The Measure: * 60% of Marketers Are Increasing Value-Based Messaging * Nutrafol Leads Supplement Streaming Ads * Exploding Kittens Blows Up On YouTube * Wayfair Wins on CTV With +19% Ad Breakthrough * Women’s Sports Fans Want Better TV Tune-In Info * This Week’s Free Report: U.S. Tariff Effect–Exclusive

Chewy Scores With Linear TV Ad Breakthrough 34% Above Norm

Chewy Scores With Linear TV Ad Breakthrough 34% Above Norm

DirectTV and Ford also had notable ad breakthrough on linear TV in April, according to a MarketCast analysis.

Burger King Pushes Value In TV's Most-Seen Ad

Burger King Pushes Value In TV's Most-Seen Ad

As economic pressures ramp up for consumers, some brands are responding with tariff-related price increases – while others are addressing the stress with price- and value-focused messaging. Among quick-serve brands, Burger King has seemingly led the way with ads leaning into deals and lower prices. * According to iSpot data, Burger King&

Wayfair Wins on CTV With +19% Ad Breakthrough

Wayfair Wins on CTV With +19% Ad Breakthrough

In April, the "Way Day" ad engaged viewers by emphasizing big deals and free shipping, per MarketCast.

Subaru Ad With Dog Family Fetches 54% Positive Purchase Intent

Subaru Ad With Dog Family Fetches 54% Positive Purchase Intent

In April, a Subaru Crosstrek ad stood out for both its likeability and positive impact on purchase intent, per iSpot.

Nutrafol Has Category-Leading Streaming Ad SOV of 17.6%

Nutrafol Has Category-Leading Streaming Ad SOV of 17.6%

iSpot competitive data shows top vitamin and supplement brands measure up on linear TV vs. streaming.

Is Dick's $2.4 Billion Foot Locker Buy The Right Fit?

Is Dick's $2.4 Billion Foot Locker Buy The Right Fit?

Dick's Sporting Goods is buying fellow retail brand Foot Locker for $2.4 billion, as was announced this week. The move would marry one of the lone remaining "sporting goods stores" in the U.S. and one of its only national sneaker retailers. Would the buy

83% Of Console Gamers Feel Streaming Ads Are More Relevant To Them

83% Of Console Gamers Feel Streaming Ads Are More Relevant To Them

Advertising to gamers is still in its relative infancy, but as the space grows, there's. much to learn about the gaming audience, and how they uniquely interact with advertising. LG Ad Solutions' Connected Gamer report dives into many of the "need-to-know" data points on gamers

53% of Marketers Prioritizing Outcomes-Based Buying in 2025

53% of Marketers Prioritizing Outcomes-Based Buying in 2025

When asked to pick the most critical factor when buying and negotiating media, 53% of iSpot survey respondents said outcomes.