TV ADVERTISING

A collection of 288 posts

TV ADVERTISING

Streaming's Top Pharma Advertisers Of 2024

Pharmaceutical advertising isn't just prominent on national linear TV – it also has a healthy presence on streaming services. iSpot's latest transparency report around pharma TV advertising shows which brands had the biggest footprint on streaming (and how those approaches compare to their linear TV advertising. * Skyrizi

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REPORTS

Special Report: The 2025 Advertising & Marketing Report

Brought to you by Tatari “We can’t afford to run a TV ad.”; “TV is great for awareness, but I need performance.”; “TV is a very difficult channel to measure.” Do any of these statements sound familiar?  For years, marketers have viewed TV as an upper-funnel channel, accessible only

The Measure Newsletter

Women's Soccer Scores With Big Name Sponsorships

This Week On The Measure:  * Top Brands Score With NWSL Sponsorship * Shorts Leap For Dance Videos * 55% Of Millennials Shop Online 2-3 Times Per Week * Streamers Still Leaning On Older Audiences For Revenue * iSpot Disrupt in NYC March 19, RSVP below Top Brands Score With NWSL Sponsorship A recent MarketCast

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REPORTS

Special Report: The Future of TV Advertising Under RFK

Brought to you by TripleLift and Next In Media Pharmaceutical advertising has long been one of the biggest cash cows for the TV industry—flooding airwaves with those familiar “ask your doctor” spots featuring happy retirees kayaking their way through life. But what happens if those ads suddenly disappear? That’

TV ADVERTISING

Ad-Supported Streaming Spurs Stronger Recall Than Video-Sharing Platforms

Digital video ad investments can take a growing number of forms for brands. And while both ad-supported streaming TV and video-sharing platforms both find relative success in terms of brand recall, ad-supported streaming is receiving higher recall according to data from a new Magnite report. * In "Why Streaming TV

TV ADVERTISING

TV Ads Fuel Beauty/Grooming Product Discovery For 54% Of Male Consumers

LG Ad Solutions' Beauty & the Screen report from late 2024 reveals some key information on how consumers shop for beauty and grooming products – with some key differentiators between male and female shoppers. * Overwhelmingly, men reported the top source of discovery for these products was ads on TV (54%

TV ADVERTISING

Which Brands Advertised During 2025 Oscars? (Full List)

Anora was the big winner during the 2025 Oscars, including honors for Best Picture. But movies' most important night was a major opportunity for advertisers, too. Data from iSpot shows the full list below of brands airing during the live ceremony on ABC, along with some top-line takeaways: * Of

TV ADVERTISING

Ram Trucks Drives Up Automaker Streaming TV Ad SOV

Ram Trucks had an 11.77% streaming TV ad SOV in 2024, far above its 4.68% share on linear TV.

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Special Report: Stadium To Screen (US Edition)

From LG Ad Solutions Sports are, without question, a major part of our lives, and the ways in which we watch live sports are growing across a number of digital sources. Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to

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REPORTS

Special Report: Why Streaming TV Is A Must-Buy

From Magnite For years, marketers have given their hearts (and their ad dollars) to video-sharing platforms like YouTube because they’re easy. The audience is massive, the targeting is familiar, the charts bright and colorful and the buying process simple. But just because something is easy doesn’t mean it’

TV ADVERTISING

Liberty Mutual's Hit 'Farm' Spot Maintains High Attention

When an ad is among the most-seen spots on TV, it's typically hard to retain high attention, as audiences eventually suffer from creative wear/burnout. Yet there are exceptions – including one of the breakout ads of 2025, Liberty Mutual's "LiMu Emu and Doug: Farmer."

The Measure Newsletter

Men Fuel E-commerce Growth

This week's newsletter is sponsored by: This Week On The Measure:  * Men Fuel E-commerce Growth * Beer Brands Split Ad Strategies * TV Networks’ Social Video Surge * Netflix’s Animation Domination * This Week’s Free Report: Wunderkind’s Digital Commerce Consumer Insights Men Drive eCommerce Growth As Women Cut Back

TV ADVERTISING

Michelob, Modelo Take Opposite Approaches To Streaming, Linear TV

Beer giants take differing approaches to TV advertising depending on their target audience – and that's no more apparent than when comparing Michelob Ultra and Modelo. Below, iSpot competitive data shows how Michelob's share of beer TV ad impressions is significantly higher on streaming than it is

TV ADVERTISING

Progressive Owns 25% of Auto/General Insurance Ad SOV on Both Linear & Streaming

The auto and general insurance industry is a pillar of linear TV advertising: Discounting TV network promotions, the category ranked third for ad reach in 2024, behind QSR and automakers, according to iSpot data. And even more notable is that Progressive was the No. 1 brand across all industries by

The Measure Newsletter

Live From –TikTok – It's Saturday Night

This week's newsletter is sponsored by: This Week On The Measure:  * SNL 50’s Social Video Success * Dramas Win With TV Viewers * Taking Bites Out Of Ad Breakthrough * Pfizer Knocks Out Super Ad Likeability * Does Apple TV+ Need More Variation? * This Week’s Free Report: iSpot’s Super

TV ADVERTISING

Chick-fil-A Takes Biggest Bite of QSR Streaming TV Ad SOV

iSpot data reveals that while Burger King is reigning supreme on linear, Chick-fil-A is taking a bigger bite out of streaming so far this year.

Super Bowl

Rocket Records Consumer Intent Win Among Super Bowl Spots

With 2025's "Buy-Now Bowl" promoting immediate action for consumers to purchase goods/services after seeing Super Bowl ads, you could argue that purchase and visit intent has never been more important for advertisers. iSpot's annual Super Bowl TV transparency report showcases some of the

SPORTS

Super Bowl Blowout Highlights Importance Of Exact-Ad Measurement

This year's Super Bowl may have been a bust from a competitive standpoint, but the biggest TV program of the year still delivered for advertisers and rightsholder Fox. Data from iSpot's Super Bowl LIX report revealed that the game reached an average minute audience of 124.

The Measure Newsletter

Social Super Bowl

This week's newsletter is sponsored by: This Week On The Measure:  * Social Video's 'Super' Success * Mission Impossible’s High-Volume Pre-Game * TSwift A Super Motivator For 25-to-34s * Jeep Sees Success With Ford * This Week’s Free Report: The Measure & MX8 Labs’ 2024 Streaming Platform

SPORTS

Stellantis Takes Divergent Approaches With Super Bowl Ads

Ram Trucks went for the outlandish, while Jeep's heartfelt spot evokes Americana.

SPORTS

Insights for Pharma Super Bowl Ads

Pfizer wins for likeability, while the Hims & Hers ad was more polarizing for audiences.

SPORTS

Doritos, Bud Light Lead Super Bowl Ads for Brand Recognition

Doritos and Bud Light tied both had 93% brand recognition, 19 points above the norm.

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REPORTS

Special Report: Smashing the Silo Barrier – How Total TV Is Revolutionizing Ad Sales

From Imagine Communications and TVREV The TV industry is at a crossroads when it comes to ad sales. The traditional approach of treating linear and streaming inventory as separate entities no longer matches how people actually watch TV anymore. Our new report digs into how Total TV is changing that

SPORTS

Alix Earle Creating Super Bowl 'Pop' for Carl’s Jr., Poppi

Creators have become a growing part of the Super Bowl over the years, from sponsored posts and creative consulting, all the way to the big game themselves, where they've been featured in various ads (perhaps most famously, MrBeast appeared in the NFL's spot a couple years

SPORTS

Super Bowl Rookies: OpenAI, Duracell Among 17 First-Time Advertisers

For as much as Super Bowl commercials are usually full of recurring brands advertising the big game, each year features a good collection of newcomers as well. * Thus far, iSpot has tracked 17 first-time Super Bowl advertisers for 2025, which is just one short of last year's mark