TV ADVERTISING

A collection of 322 posts

TV ADVERTISING

A Colbert Report: By the Numbers

With news breaking that America’s top late-night program is set to shutter next May, speculation abounds as to why. While we won’t join that party, we can offer some insights into The Late Show With Stephen Colbert and what it means for audiences, using data from iSpot and

Data Dose Newsletter

Tariff Fears Attack Travel, Back-To-School Spend

Tariffs impact travel and back-to-school, unified TV ad measurement, and more in this week's The Measure newsletter.

REPORTS

Currency Reimagined: What Matters Most In The Age Of Streaming

Following last week's JIC endorsement news, currency is getting headlines once again as iSpot, Comscore and VideoAmp all met standards for use in transactions during the upfronts. So what better time is there to read up on how currency's being modernized and reimagined for today'

TV ADVERTISING

Nissan TV Ad Outperforms Auto Norms with U.S. Assembly, Price Drop Message

55% of surveyed viewers said they were “more” or “much more” likely to purchase after seeing the ad, per iSpot data.

TV ADVERTISING

American Express Swipes Larger Share Of Credit Card Streaming TV Ad Impressions

American Express takes a larger piece of the streaming TV ad impressions pie for credit cards than it does on linear TV, as data from iSpot shows. In June 2025, AmEx accounted for 11.61% share of voice for credit card streaming TV ad reach – No. 3, only behind Capital

Streaming

Cost Effectiveness Climbs As Reason For CTV Preference

Economic pressures are coming for every part of life in the U.S., and TV is no exception. LG Ad Solutions' recent report, The Big Shift, shares some of the most common reasons why CTV viewers prefer streaming vs. cable/satellite/broadcast TV. And not only was "more

Data Dose Newsletter

NBA Playoffs Reached 45% Of U.S. QSR Visitors

Long-form videos thrive on YouTube, how LinkedIn is bringing B2B to CTV, and more in this week's The Measure newsletter.

SPORTS

Sports Reach More Potential Auto Buyers During Playoffs

As live sports take over live TV programming, the price goes up considerably on advertising during those events – especially during the playoffs. While that can be a tough pill to swallow for advertisers, there's also plenty of data to show that these programs are worth the cost as

TV ADVERTISING

Hilton Emphasizes Loyalty Perks to Score +16% Ad Breakthrough

MarketCast data reveals which hotel and home share commercials had the highest ad breakthrough.

SPORTS

NBA Playoffs Reached Nearly 30% Of U.S. Households In 2025

The NBA Playoffs were a resounding success this year, despite the perceived concerns around a "small market" Finals between the Oklahoma City Thunder and Indiana Pacers. Data from iSpot's new Q2 sports report shows that over the course of the playoffs, games reached nearly 30% (29.

Data Dose Newsletter

16% Of YouTube Views Are On TV

YouTube TV's watch-time win, Chewy is tops, and more in this week's The Measure newsletter.

TV ADVERTISING

QSR Brands Love NBA Ads Because They Work

Did you feel like you saw a lot of quick serve (QSR) ads during this year's NBA Playoffs and the NBA Finals? That's by design. QSR brands flock to NBA games – and the playoffs, in particular – because the spots work in terms of reaching their core

TV ADVERTISING

USAA TV Ad Strikes a Patriotic Chord, Performs +30% Above Linear Norm

Advertisers use a variety of techniques to make sure their ads resonate with audiences and are memorable enough to spur action. Patriotism has been a one of the key themes so far this year, and in May, USAA harnessed that to successfully break through with audiences, according to MarketCast’s

SPORTS

Chewy, Automakers Put Ads In Drive During Stanley Cup Final

The Stanley Cup Final ended with the Florida Panthers claiming the championship for the second straight year – on the ice. But off the ice, it was pet food brand Chewy collecting a victory in terms of TV ad reach, according to data from iSpot. * Chewy accounted for 4.55% of

Data Dose Newsletter

Theatrical Releases Bring Thunder With Finals Ads

This Week On The Measure:  * Universal Roars With NBA Finals Ads * Restaurant Ads Break Through On CTV In May * Why Data Should Be Labeled, Certified Like Gasoline * Hopper Rides ‘Brain Rot’ To 3x Audience Increase * Online Shoppers Turn to Brand Websites For Deals * This Week’s Free Report: Hidden Trends,

SPORTS

Universal Pictures Roars To Top Of NBA Finals Advertiser List

NBA Finals audiences this June saw quite a few ads for theatrical releases during games, as data from iSpot shows. Over the course of the seven-game series, theatrical release promos were the No. 2 ad category – only behind quick serve brands – and Universal Pictures was the No. 1 advertiser by

TV ADVERTISING

Restaurants Served Up 5 of May’s Top 10 CTV Ads by Breakthrough

Buffalo Wild Wings wins with a CTV ad that performed 17% above the norm for ad breakthrough, per MarketCast's May analysis.

TV ADVERTISING

Metro by T-Mobile Addresses Inflation with No. 2 Most-Seen Wireless Ad

The TV spot has racked up nearly 1.2 billion TV ad impressions since it debuted in late April, per iSpot.

Data Dose Newsletter

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

This Week On The Measure:  * Tech Giants Winning Consumer Fandom * Longer-Form Videos Dominate YouTube Watch-Time * Learn More About Video Duration At VidCon * WBD Splits Up — But Can It Catch Up? * Nearly 10% Of B2B TV Ad Reach Comes Via Fox News * Majority Of Sports Viewers Like ‘Prime Vision’ AI Features

TV ADVERTISING

Patriotism Wins For Sonic’s “Smasher Burger” TV Ads

Sonic's 'Smasher' burger ads have notched notable positive purchase intent with viewers, per iSpot

TV ADVERTISING

For B2B Brands, Fox News Provides Nearly 10% Of TV Ad Reach

Television isn't just for B2C advertising. B2B brands are able to find their intended buyers through ads as well – especially during specific programming like news and sports. As part of the new CTV Playbook for B2B Marketers, a TVREV report created with LinkedIn and iSpot, is a selection

Data Dose Newsletter

Brands Are Missing TikTok's Golden Window For Views

This Week On The Measure:  * 1-2 Min. TikTok Brand Videos Score Most Views * Michelob Scores As NBA Playoffs’ Top Brand * Truthset’s Gregg Galletta On Data-Rated Audiences * Brand Equity Equals 52% Of Consumer Purchase Motivation * 43% Delaying Apparel Purchases To Wait For Sales * 70% Of Consumers Would Use Wish List

TV ADVERTISING

Gas Station Videos + Linear & Digital Helped Applebee’s Drive 27% Lift In Patrons

Sure, video is literally everywhere now for consumers, but brands are still trying to find the unique marketing mix over platforms that helps drive [pun intended] optimal business results – be it box office ticket sales or web site visits. A study from MAGNA Media and leading, national on-the-go video network

SPORTS

GEICO Leads Stanley Cup Playoff TV Ad Reach

The Florida Panthers may be the most-seen NHL team during this year's Stanley Cup Playoffs, simply by the number of games they've played. But which brands are leveraging playoff matchups for the most TV ad reach this spring? Data from iSpot shows that GEICO is leading

Data Dose Newsletter

How Booze Is Pouring It On TV

This Week On The Measure:  * Stella Artois Pours On Streaming Ads * Tariff Concerns Spurring Purchase Delays * LOL Network Using Movies To Compete With TV * Chewy Breaks Through On Linear * 42% Say Personal Relationships Trigger Anger * Marketers Look For Awareness, Acquisition Balance * This Week’s Free Report: Beverage Brands TV Transparency