TV ADVERTISING - THE MEASURE (Page 2)

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TV ADVERTISING

A collection of 340 posts

Liquid I.V. Owns July’s Top CTV Ad by Breakthrough

Liquid I.V. Owns July’s Top CTV Ad by Breakthrough

Each month, market research firm MarketCast analyzes CTV and linear TV ads to reveal which ones are resonating the most with audiences. The rankings are based on ad breakthrough — how well viewers remembered the ad and correctly linked it to the brand. Here’s a look at the top CTV

What Are QSR Visitors Watching During The Summer? It's News

What Are QSR Visitors Watching During The Summer? It's News

Summer can be a peak season for quick serve restaurants in terms of sales, yet it's not as easy to pinpoint where to locate potential customers when there's less tentpole programming on TV. During the NFL and NBA seasons, it stands to reason QSR visitors are

Credit One Succeeding With 'Wreckers' Characters

Credit One Succeeding With 'Wreckers' Characters

Credit One Bank's new "Credit Wreckers" Campaign is scoring some key wins with consumers out of the gates, as iSpot Creative Assessment data highlights. And two of of the ads – the 60-second "Meet the Credit Wreckers" spot and the 30-second version of "Max

L.L. Bean Beefs Up Back-To-School Focus

L.L. Bean Beefs Up Back-To-School Focus

Back-to-school TV advertising spend is down by 13% year-over-year on national linear TV, according to new data from iSpot. The data looks at all back-to-school themed ads across retail and clothing/apparel brands from July 1-Aug. 2 – so there's also time for this year's back-to-school season

Promos Down, Insurance Ads Grow During H1 2025

Promos Down, Insurance Ads Grow During H1 2025

Economic changes in the U.S. have seemingly brought on some major changes among TV ad industries. iSpot's H1 TV transparency report highlights some of the major trends as various categories show considerable ad reach climbs up and down relative to the same timeframe last year. * TV networks

Pfizer's 'Knock Out' Still 2025's Most Likeable Ad So Far

Pfizer's 'Knock Out' Still 2025's Most Likeable Ad So Far

The year's most likeable TV ads primarily tugged on heartstrings, according to new first-half data from iSpot. Even months after the Big Game, two of the three most likeable spots (by creative assessment results) were Super Bowl spots: Pfizer's "Knock Out" and Rocket Mortgage&

Study: Contextual Targeting Generates 2.1X More Ad Attention

BUSINESS OF DATA

Study: Contextual Targeting Generates 2.1X More Ad Attention

Wurl says attention leads to better business outcomes

Nielsen Moves Into Ad Outcomes Business, Starting With Attention

BUSINESS OF DATA

Nielsen Moves Into Ad Outcomes Business, Starting With Attention

Data from Realeyes available on Nielsen One platform

Bounty Cleans Up For Linear TV Ad Breakthrough In June

Bounty Cleans Up For Linear TV Ad Breakthrough In June

Each month, market research firm MarketCast analyzes CTV and linear TV ads to reveal which ones are resonating the most with audiences. The rankings are based on ad breakthrough — how well viewers remembered the ad and correctly linked it to the brand. Here’s a look at the top linear

The Biggest Ad-Level Insights From The First Half Of 2025

The Biggest Ad-Level Insights From The First Half Of 2025

Streaming's share of TV ad reach is growing rapidly, though that's far from the only major finding from the first half of 2025. iSpot's new 2025 H1 TV & Video Transparency Report details the biggest trends from the first half of the year, digging

Retail Ads That Drove Foot Traffic For Top Brands This Year

Retail Ads That Drove Foot Traffic For Top Brands This Year

Now, more than ever, TV advertising needs real outcomes attached, especially for brands with brick-and-mortar store locations. As part of its TV transparency report about the first half of 2025, iSpot put a spotlight on three retail ads from top brands driving foot traffic among those seeing the spots on

Linear Still Dominates TV Ad Impressions, But Connected TV Gains In 1H 2025, Says iSpot

BUSINESS OF DATA

Linear Still Dominates TV Ad Impressions, But Connected TV Gains In 1H 2025, Says iSpot

'Fragmented viewing calls for a true read on incremental reach and conversions to understand where–and how–ads are having an impact, iSpot said

Ulta Beats Benchmark Conversion Rate By 54% With WunderKIND CTV Pause Ads

Ulta Beats Benchmark Conversion Rate By 54% With WunderKIND CTV Pause Ads

WunderKIND Ads partnered with IPG Team Beauty to launch a first-to-market programmatic CTV Pause Ad campaign.

Olive Garden Spices It Up With June’s Top CTV Ad by Breakthrough

Olive Garden Spices It Up With June’s Top CTV Ad by Breakthrough

Each month, market research firm MarketCast analyzes CTV and linear TV ads to reveal which ones are resonating the most with audiences. The rankings are based on ad breakthrough — how well viewers remembered the ad and correctly linked it to the brand. Here’s a look at the top CTV

A Colbert Report: By the Numbers

A Colbert Report: By the Numbers

With news breaking that America’s top late-night program is set to shutter next May, speculation abounds as to why. While we won’t join that party, we can offer some insights into The Late Show With Stephen Colbert and what it means for audiences, using data from iSpot and

Currency Reimagined: What Matters Most In The Age Of Streaming

Currency Reimagined: What Matters Most In The Age Of Streaming

Following last week's JIC endorsement news, currency is getting headlines once again as iSpot, Comscore and VideoAmp all met standards for use in transactions during the upfronts. So what better time is there to read up on how currency's being modernized and reimagined for today'

Nissan TV Ad Outperforms Auto Norms with U.S. Assembly, Price Drop Message

Nissan TV Ad Outperforms Auto Norms with U.S. Assembly, Price Drop Message

55% of surveyed viewers said they were “more” or “much more” likely to purchase after seeing the ad, per iSpot data.

American Express Swipes Larger Share Of Credit Card Streaming TV Ad Impressions

American Express Swipes Larger Share Of Credit Card Streaming TV Ad Impressions

American Express takes a larger piece of the streaming TV ad impressions pie for credit cards than it does on linear TV, as data from iSpot shows. In June 2025, AmEx accounted for 11.61% share of voice for credit card streaming TV ad reach – No. 3, only behind Capital

Cost Effectiveness Climbs As Reason For CTV Preference

Cost Effectiveness Climbs As Reason For CTV Preference

Economic pressures are coming for every part of life in the U.S., and TV is no exception. LG Ad Solutions' recent report, The Big Shift, shares some of the most common reasons why CTV viewers prefer streaming vs. cable/satellite/broadcast TV. And not only was "more

NBA Playoffs Reached 45% Of U.S. QSR Visitors

Data Dose Newsletter

NBA Playoffs Reached 45% Of U.S. QSR Visitors

Long-form videos thrive on YouTube, how LinkedIn is bringing B2B to CTV, and more in this week's The Measure newsletter.