Tubular Labs

A collection of 248 posts

The Measure Newsletter

Polling YouTube's Election Night Winners

This week's newsletter is sponsored by: This Week On The Measure:  * Politics Dominate U.S. Election Night On YouTube * Macy’s, Consumer Cellular Make Big Moves * Fox News Flew In Election Lead-Up * Product Quality Biggest Factor For Creators * Trump Stories Doubled Up Harris In October * This Week’s

Politics

Politics Dominate U.S. Election Night On YouTube

Top U.S. videos from Nov. 5-6 on YouTube were all election-focused, as data from Tubular Labs showcases. The top 12 U.S. videos by views all revolved around Election Night, as did 16 of the top 20 – led by NBC News' live election results board (16.9 million

Politics

Views For News Lean On Trump In Election Lead-Up

The "Trump Bump" may have subsided, but the former president is still a major factor in news video views, as data from Tubular Labs showed in October 2024. U.S. news & politics media creators generated 2.6 billion views on YouTube during the month, with Trump delivering

CREATOR ECONOMY

POTUS Candidates Go Head-To-Head On Podcasts

Along with battleground states, today's election process also features battleground podcasts. In advance of Election Day, Vice President Kamala Harris appeared on Call Her Daddy, while former president Donald Trump recently spoke to Joe Rogan. Data from Tubular Labs looks at how those appearances performed on social video.

CREATOR ECONOMY

Bad Bunny's Big Reach

Bad Bunny's a record-setting recording artist, was Billboard's top artist of the year in 2022, and now, may potentially play a key role in this year's U.S. Presidential Election. In response to negative remarks about Puerto Rico during Donald Trump's Sunday

CREATOR ECONOMY

Law & Crime Network Watch-Time Rises With Diddy News

Law & Crime Network saw September U.S. minutes watched across YouTube and Facebook jump by 51% month-over-month according to Tubular Labs

The Measure Newsletter

TikTok, Instagram Battle For Creator Marketing Supremacy

This week's newsletter is sponsored by: This Week On The Measure:  * TikTok, Instagram Battle For Creator ROI Supremacy * House Of Highlights Is A Video Slam Dunk * Reruns Reach Football Audiences * Fox News Grabs Larger Watch-Time Share * Why Do Hispanic Audiences Prefer Streaming? * This Week’s Free Report: NFL

CREATOR ECONOMY

MSNBC Nets Over A Billion U.S. YouTube Minutes In September

YouTube has increasingly become a force in terms of viewership across every screen, and news is one area where publishers have shown an excellent ability to take advantage there. Tubular Labs data reveals September's top domestic news & politics media by U.S. watch-time on YouTube, and MSNBC

CREATOR ECONOMY

House Of Highlights Holds Social Sports Video Crown

According to Tubular Labs’ Audience Ratings data, House of Highlights dunked on competitors in September 2024 with its NBA recaps, garnering 62.9 million unique U.S. viewers across YouTube and Facebook.

CREATOR ECONOMY

Chef Koudy Cooks Up Audience Growth With Shorts

The creator uses food for quick comedic shorts, spurring nearly 5x growth in unique U.S. viewers according to Tubular.

The Measure Newsletter

Finding NFL Viewers For Cheaper In Offseason

This week's newsletter is sponsored by: This Week On The Measure:  * What Are NFL Audiences Watching In Offseason? * Weather Channel Storms Onto Most-Watched List * Podcasts Push For Video Validation, Too * Creator Marketing Momentum Soars * TV Season Shrinkage Speeds Up For Networks * This Week’s Free Report: The State

CREATOR ECONOMY

Podcasts Utilize Social Video To Earn Lengthy Watchtime

Tubular Labs data reveals an increasing number of podcasters are publishing long portions of episodes or entire episodes altogether

CREATOR ECONOMY

Trump Bump Or Simply A Trending Topic?

While the "Trump Bump" may have waned for media, the former president remains a major topic of discussion among U.S. content creators. Tubular Labs data shows the top U.S. creators by YouTube video views about Donald Trump over the last 30 days (Sept. 10-Oct. 9, 2024)

The Measure Newsletter

Data In The Details; Exclusive Interview w/ Truthset Founder & CEO

This week's newsletter is sponsored by: This Week On The Measure:  * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers

CREATOR ECONOMY

Who's Making The Biggest News On YouTube Recently?

In the lead-up to November's U.S. presidential election, interest in news content is high. But which creators are leading the way there on YouTube? Tubular Labs data shows the top domestic news & politics creators by views over the last 30 days. * MSNBC leads the way with

The Measure Newsletter

How Do Social Video’s Top Political Creators Shake Out?

This week's newsletter is sponsored by: This Week On The Measure:  * Social Video’s Top Political Creators * Netflix’s Earned Media Value Moves * Smart TV’s Q2 Streaming Surge * Rx Brands’ TV Ad Reach Rises * Zendaya Lends Demand Lift To Movies, Shows * This Week’s Free Report: 2024

CREATOR ECONOMY

Stacking Up Social Video's Top Political Creators

Audiences still receive plenty of political information from traditional news outlets across TV and print, as well as social video. But many individual creators also have big followings, as August audience ratings data from Tubular Labs reveals. * Looking at top political creators (excluding traditional media) by unique U.S. video

CREATOR ECONOMY

BetterHelp's Big Summer For YouTub Sponsorship

For many, summer presents a lot more time to watch online videos – especially on YouTube. With that in mind, we took a look at which brands had the most sponsored video views on the platform this summer, thanks to data from Tubular Labs. Scope is limited to sponsored videos from

The Measure Newsletter

Streaming Promos Jockey For Position

This week's newsletter is sponsored by: This Week On The Measure:  * The Streaming Promo Horse Race * Pakman Gobbles Up Watch-Time * 60% Of Smart TVs Solely Streamed Content In Q2 * How Do Audiences Like FAST Ad Breaks? * Holiday Shopping Starting Earlier In 2024 * This Week’s Free Report: Q2

CREATOR ECONOMY

Women flock to The Daily Show on YouTube, Facebook in August

Overall, seven of the top 10 publishers all increased unique female viewers in the U.S. by at least 1%.

CREATOR ECONOMY

Pakman Gobbles Up Watch-Time

Pakman’s volume-focused video-sharing helped fuel extensive watch-time across numerous videos.

CREATOR ECONOMY

USA Today’s Winning Strategy With Gen Z

USA Today is the No. 3 news & politics media outlet by unique U.S. video viewers age 13-to-24 across YouTube and Facebook

The Measure Newsletter

Gridiron Gets Watch-Time Win Versus Debate

This week's newsletter is sponsored by: This Week On The Measure:  * Debate Goes Head-To-Head With Football * Streamers Win With Earned Media Value Retention * Gaming Content’s Steady Rise On YouTube * NFL-Themed Ads Score More With Fans * Independents Lean Heavier Into Streaming * This Week’s Free Report: Q2 2024

Politics

The Numbers Behind ABC's Livestream Debate Win

Last week's debate was the first (and probably only) opportunity for voters to see U.S. Presidential candidates Donald Trump and Kamala Harris square off before Election Day. Tubular Labs data reveals social video trends coming out of the event. * The most-viewed YouTube video about the September 10

The Measure Newsletter

There's No Debate: Football Is Back

This week's newsletter is sponsored by: This Week On The Measure:  * Watch-Time, Fueled By Football * Meet Truthset’s Chip Russo * How Sports Betting Ads Stack Up YoY * TikTok Categories With Major Audience Growth * Celebrity Haircare Products’ Splashy Competition * Are Streaming Shows Catering Too Much To Gen Z Audiences?