Tubular Labs

A collection of 325 posts

CREATOR ECONOMY

Katseye Using Social Video To Fuel Growth With Female Audience

The next “girl group” to truly hit it big may be Katseye, as data from Tubular Labs lays out the case for. And it’s largely thanks to Katseye’s growing group of predominantly female fans. * In September 2025, Katseye was the No. 19 U.S. media & entertainment page

CREATOR ECONOMY

YouTube Is Candy’s New Sweet Tooth

Through mid-October, 13 of the 20 most-seen candy ads debuted on TV in 2024 or earlier, with eight of those arriving between 2020 and 2023.  But while candy brands invest in Halloween-specific ad creatives at this time of year to help fuel sales, they’re not necessarily trying to reinvent

Data Dose Newsletter

QSR, Insurance Shine Among Streaming TV's Top Brands

TV's funniest ads are using famous faces and quick humor, top MLB sponsors are a hit with fans, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

NFL’s Watch-Time Sprints Past Previous Highs

Thanks in part to YouTube hosting a live Chargers vs. Chiefs game from Brazil, the NFL’s September YouTube watch-time soared past previous high-water marks. As the league returned to action, Tubular Labs data reveals that the NFL hit 1.3 billion U.S. minutes watched on YouTube for the

Data Dose Newsletter

Basketball Sponsors' Brand Awareness Bounce

WNBA sponsors best NBA sponsors by affinity and awareness, Switzerland tourism taps celebrity help, and more in this week's Data Dose newsletter.

Data Dose Newsletter

Quantifying The Global Reading Time Reduction

Global article engagement dips significantly in Q3, YouTube Shorts pushing a new kids video player, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

Kidzoki Emerges As New Player In Children's Shorts Videos

The kids entertainment space is crowded, but new players can occasionally pop up with differing approaches. In recent months, one of those is Kidzoki, which emerged at the beginning of the year while leaning on YouTube Shorts, and has grown over 15 million unique U.S. YouTube viewers – according to

Data Dose Newsletter

Q3 TV Ad Data: Spend And Minutes Increase, Reach Declines Slightly

Q3's topline TV advertising narratives, publishers missing first-party data investments, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

Jordan Matter Highlights the Value of a Long-Form Video

While YouTube Shorts remain extremely popular, some channels find plenty of success leaning in the opposite direction. Tubular Labs data reveals how Jordan Matter finds this success, one long-form video after another. Matter’s channel has existed for a long time, but was largely handed off to his daughter Salish

CREATOR ECONOMY

Le Creuset Catches Crossover Success With Pokémon

Cooking and Pokémon wouldn't seem like the most obvious collaboration opportunity. But in Singapore, that's exactly what happened: And it was very effective, as data from Tubular Labs' recent Unexpected Partnerships report reveals. * Le Creuset's Singapore Instagram page unboxed a new Pokémon-themed cookware

Data Dose Newsletter

PGA Tour Sponsors Hit Fan Loyalty Better Than NFL

The data behind PGA Tour sponsor affinity, the perils of average minute audience measurement, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

New Heights Reaches… Newer Heights On YouTube

Travis and Jason Kelce’s podcast, New Heights, was among the biggest digital stories in August thanks to a visit from Taylor Swift and later, her engagement to Travis. Data from Tubular Labs showcases how the podcast grew tremendously as a result of its special guest. * From July to Aug.

BUSINESS OF DATA

WunderKIND Ads’ Programmatic Pause Ads Sparkle for Zales

'WunderKIND Ads for CTV exceeded our expectations by driving more QR code scans vs. prior CTV campaigns,' said Yasmari Garay of Zales

Data Dose Newsletter

Quantifying Jimmy Kimmel For Ads, YouTube

The data behind Jimmy Kimmel, NFL sponsors' most likeable ads, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

The Art Of War's Shorts Charge Toward History Channel's Audience

The Art of War YouTube channel has quickly amassed a strong and engaged following by using 3-D Shorts to discuss historical events about war and weapons. Tubular Labs data shows the channel’s powerful following and immense growth. * Since Feb. 2025, The Art of War has grown from 5.9

CREATOR ECONOMY

AutoZone Uses Ads To Drive YouTube Reach In August

AutoZone is clearly hitting the gas with YouTube ads, and driving large-scale U.S. audience reach as a result. Data from Tubular Labs reveals that AutoZone was the No. 5 brand by unique U.S. YouTube viewers in Aug. 2025, netting an impressive 47.8 million – the most it’s

CREATOR ECONOMY

Beauty Partnerships Can Help Break Through With Female Gamers

Female audiences accounted for 37% of U.S. gaming viewers on YouTube from June 2024-July 2025, highlighting an area for growth – but one that's been tough for the genre to break through thus far. Tubular Labs' recent report, Unexpected Partnerships: Unlocking New Opportunities, showcases how those dynamics

Data Dose Newsletter

Broadcast Networks' Winning Plays For NFL Ad Outcomes

How broadcast networks are scoring brand lift with NFL programming, publishers' biggest revenue dependencies, and more in this week's Data Dose newsletter.

REPORTS

Unexpected Partnerships: Video Unlocks New Opportunities

On social video platforms, unexpected partnerships are creating opportunities to reach highly engaged audiences across genres, and uncover chances to reach new viewers. But how do brands, creators and publishers find and execute these surprising campaigns? Tubular's new report, Unexpected Partnerships: Unlocking New Opportunities, showcases recent examples of

CREATOR ECONOMY

The Unexpected Success Of Beauty And Formula 1 Racing

U.K.-based beauty female audiences in the 18-to-34 age group have a high affinity for fashion content on YouTube. But Tubular Labs data reveals that's not their only interest, either. Particularly, around auto racing categories. As detailed in Tubular's new report, Unexpected Partnerships: Unlocking New

SPORTS

Tu Musica Hoy Punches Above Weight During Week 1 NFL Action

Week one's NFL games were thrilling from start to finish, with social video capturing a ton of the action. And while a lot of the biggest creators to cover the league were either the NFL itself or official media partners, others also notably punched their way into the

Data Dose Newsletter

Cost Is Key For New Brands Trying To Break Through

The key factors for consumers trying challenger brands, NFL fans' offseason tune-in habits, and more in this week's Data Dose newsletter.

Data Dose Newsletter

The NFL Teams Putting Up Points On Instagram

The NFL teams that caught Instagram success, snack foods' streaming ad summer, and more in this week's Data Dose newsletter.

Data Dose Newsletter

ESPN, 'Verts' And The Social Video Sugar High

ESPN's Shorts focus, challenger brands' big opportunity, and more in this week's The Measure newsletter.

CREATOR ECONOMY

History Channel Wins Watch-Time With Super Users

History Channel isn’t running from cord-cutting, and is in fact using YouTube to lean into reaching audiences that may no longer subscribe to traditional cable.  Data from Tubular Labs reveals that History’s July watch-time among U.S. YouTube viewers climbed by 12% month-over-month, to 800.5 million, as