Tubular Labs

A collection of 366 posts

CREATOR ECONOMY

Colbert’s Late Show Looking To Go Out On Top

The Late Show with Stephen Colbert may be coming to an end soon, but the late-night staple is not going out quietly, as data from Tubular Labs showcases. On YouTube, the program’s U.S. watch-time climbed 27% month-over-month in February – its third straight month of increased minutes. The show’

CREATOR ECONOMY

How Long Should APAC News Videos Last?

There is no one-size-fits-all solution for video length. However, digging into the underlying data around platforms, genre and geography can at least point video creators in the right direction. Data from Tubular Labs' recent deep-dive on global news videos shows the vast differences between the number of uploads from

Data Dose Newsletter

Walmart, VIZIO Unify Viewing + Shopping Data

Walmart and VIZIO make a big shoppable ad play, Keke Palmer's Fabletics ad is a hit with the brand's audience, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

Spotify Scales YouTube Reach with Breakout Artist Storytelling

Spotify has seen a massive increase in U.S. YouTube unique viewers in Feb. 2026, as their video “Spotify”, uploaded on Jan. 27, has driven significant viewership. According to Tubular Labs, Spotify has seen a 275% increase in unique viewers month over month–from Jan. to Feb.– and a 252%

CREATOR ECONOMY

Disney Pixar’s YouTube Strategy for ‘Hoppers’ Drives Massive Audience Uptick

Disney Pixar has seen a massive uptick in U.S. YouTube unique viewers in Feb. 2026 at 36.3M - an over 1,000% increase from Jan., according to data from Tubular Labs. Minutes watched in Feb. also increased by 441%, at 43.9M.  While unique viewers rose significantly, Disney

Data Dose Newsletter

Food & Beverage Eat Up WBC Ad Attention

Food & beverage ads are hitting during the WBC, AI is still a matter of trust, and more in this week's Data Dose newsletter.

REPORTS

How Audience Intelligence Transforms Reach Into Revenue

Creator partnerships are regularly built on surface metrics like follower counts, views or engagement rates. And despite their frequent use, those figures rarely quantify true influence. Tubular Labs' Q1 report, Redefining Influencer Value, shows how a greater understanding of creator audiences and their behaviors can actually make for more

CREATOR ECONOMY

Glambot's Big Awards Moment

One of the breakout stars of awards season these past couple years? The Glambot. In the 40-day window leading up to the Oscars this year, Tubular Labs data shows the Glambot is a staple – showing off celebrity looks in unique way that appears ade for social. * On its own, the

Data Dose Newsletter

Late Night TV's Comeback, Fueled By YouTube

Late night TV's YouTube growth, Prebiotic Pepsi's successful TV ad start, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

Late Night TV Grabs YouTube Liferaft

Late night is under fire on traditional TV, but the same can't be said for its footprint on YouTube. Despite the ongoing war on late night and declining linear audiences, these shows are still finding significant – and growing – success on YouTube. Especially since late last year. Tubular Labs

Data Dose Newsletter

Consumers Want To Drive AI

Consumers want more ability to customize and control AI, how musicians are bigger during the Super Bowl, and more in this week's Data Dose newsletter.

Movies

How Marketing Helped Scream Franchise Slay At The Box Office

By now, the Scream movie franchise is as generational as it is durable – reaching everyone from Gen X to Gen Z during its 30-year run across production companies like Miramax and, more recently, Paramount. While Scream basically coined the slasher-film-sendup genre, most of the sequels have also relied on strong

CREATOR ECONOMY

Joe Bartolozzi’s Gen Z Cred Nets Brand Cash On YouTube

Nearly all of the most-watched YouTube pages in the U.S. among Gen Z audiences are individual creators, and not media companies. But that doesn’t close the door for brand involvement at all, and may actually open it wider for those collaborations. Data from Tubular Labs reveals that Joe

Data Dose Newsletter

Booking.com's Big Start To New Year

Booking.com tries a different approach on social, the AI ads scoring with consumers, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

Booking.com’s Big Social Video Success

Booking.com has been trying to capture January/February travel interest for years, but this year’s approach saw the brand really take off on YouTube. Tubular Labs data spots how Booking.com was the No. 1 brand on the platform by unique viewers (155.5 million), while also tallying

CREATOR ECONOMY

'Dance Moms' Waltzes To Watch-Time Win

Lifetime show Dance Moms has steadily built up to hundreds of millions of hours of watch-time on YouTube as it leans into longer-form videos to get audiences watching for hours on end. * Tubular Labs data shows U.S. YouTube watch-time for the show hit 349 million minutes in January – its

CREATOR ECONOMY

How Jasmin And James Became Some Of World’s Top Creators

Australian couple Jasmin and James were creating content sporadically all the way back in 2021, to limited success. But over the last year, the pair has absolutely blown up by embracing both Shorts and upload volume on YouTube. Data from Tubular Labs shows Jasmin and James had just 44.9

Data Dose Newsletter

Data Discrepancies Wasting Billions On CTV

Inaccurate data creates CTV waste, animals vs. kids at Super Bowl, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

Maddie Mastro Is Winning Instagram Gold

One of the biggest success stories of this year's Winter Olympics so far comes via U.S. snowboarder Maddie Mastro. On Instagram, Tubular Labs found that no account is getting a bigger engagement boost (relative to normal) around Olympic and Team USA content than Mastro. In the week

Data Dose Newsletter

The Super Serious Bowl (Ad-Wise)

Laughs take a tumble in Super Bowl LX, Bad Bunny's big halftime, and more in this week's Data Dose newsletter.

TV ADVERTISING

Universal Wins for Movie Trailer Likeability at Super Bowl LX

According to iSpot data, Super Bowl LX’s movie trailers reinforced a familiar takeaway: Recognizable characters and franchises

SPORTS

Bad Bunny Bounces To Big Super Bowl On Instagram

Part of Bad Bunny's major appeal as a Super Bowl halftime performer was his Gen Z-focused audience. Before the game, data from Tubular Labs revealed that nearly 71% of Bad Bunny's YouTube audience was Gen Z, and those viewers were also likely to create content about

Data Dose Newsletter

The Socialization Super Bowl

Understanding what audiences find important during the Super Bowl, creators' Big Game moment, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

Smosh Pit’s Ascent To Teens’ Top YouTube Channel

Over the last year, Smosh Pit’s U.S. YouTube watch-time among 13-to-17 year-olds has ballooned by 60%, and the channel is now No. 1 for that age group on the platform. * The trick has been a consistent output (30-40 videos per month) over the last year, and a good

Data Dose Newsletter

Your Inbox Is Open For Business

Newsletter ads are having a moment, A&E is appealing to cordcutters via YouTube, and more in this week's Data Dose newsletter.