Truthset - THE MEASURE

16% Of YouTube Views Are On TV

YouTube TV's watch-time win, Chewy is tops, and more in this week's The Measure newsletter.

Theatrical Releases Bring Thunder With Finals Ads

This Week On The Measure: * Universal Roars With NBA Finals Ads * Restaurant Ads Break Through On CTV In May * Why Data Should Be Labeled, Certified Like Gasoline * Hopper Rides ‘Brain Rot’ To 3x Audience Increase * Online Shoppers Turn to Brand Websites For Deals * This Week’s Free Report: Hidden Trends,

Truth in Numbers

Why Truthset Just Launched the First Moody’s-Style Ratings for Data Quality

In the first interview from our Truth in Numbers series, Jon Watts, Managing Director of the Coalition for Innovative Media Measurement (CIMM), sits down with Scott McKinley, CEO at Truthset, to unpack why data quality should be labeled and certified like gasoline.

The Measure Newsletter

Brands Are Missing TikTok's Golden Window For Views

This Week On The Measure: * 1-2 Min. TikTok Brand Videos Score Most Views * Michelob Scores As NBA Playoffs’ Top Brand * Truthset’s Gregg Galletta On Data-Rated Audiences * Brand Equity Equals 52% Of Consumer Purchase Motivation * 43% Delaying Apparel Purchases To Wait For Sales * 70% Of Consumers Would Use Wish List

Truthset

Precision at Scale: Truthset's Gregg Galletta On Data-Rated Audiences

We recently caught up with Truthset Executive Vice President Gregg Galletta to find out more about how the company is using its recently launched Data-Rated Audiences to help bring transparency and control to both buyers and sellers.

The Measure Newsletter

Netflix Is The No. 1 Streamer For Women

This week's newsletter is sponsored by: This Week On The Measure: * Netflix First With Females On Streaming * Women Want More Marketing Personalization * T-Mobile’s Streaming TV Ad Signal Wins Wireless Race * TurboTax Invests In Social Video With Big Impact * Which Insurance Mascots Win The Ad Wars? * This Week’

The Measure Newsletter

Marketers Have Mommy (Data) Issues

This week's newsletter is sponsored by: This Week On The Measure: * Marketers Struggle To Accurately Identify Moms * What Else Are NCAA Tournament Viewers Watching? * LiveNOW Winning Watch-Time With 24-Hour Streams * Assessing Marketing’s Attribution Crisis * Netflix’s Growing Movie Supply/Demand Disparity * This Week’s Free Report: Social

MARKETING

Data: Marketers Struggle to Accurately Identify Moms

A Truthset analysis reveals that the accuracy of identifying whether a woman has children in the house is just 36.5%.

The Measure Newsletter

Data In The Details; Exclusive Interview w/ Truthset Founder & CEO

This week's newsletter is sponsored by: This Week On The Measure: * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers

Truthset

Truthset Founder & CEO Scott McKinley Fresh Off A $5M Series A

The Measure sat down with Truthset Founder & CEO Scott McKinley for an exclusive interview that dives into the origin of the company, and what the future has in store.

The Measure Newsletter

There's No Debate: Football Is Back

This week's newsletter is sponsored by: This Week On The Measure: * Watch-Time, Fueled By Football * Meet Truthset’s Chip Russo * How Sports Betting Ads Stack Up YoY * TikTok Categories With Major Audience Growth * Celebrity Haircare Products’ Splashy Competition * Are Streaming Shows Catering Too Much To Gen Z Audiences?

Truthset

Meet Truthset President Chip Russo

We teamed with OpenAP and CIMM at Cannes on this exclusive video featuring Truthset President Chip Russo.

Scott McKinley

A Source of Truth(set)

Truthset CEO Scott McKinley joins Media Cartographer Evan Shapiro in the latest episode of Big Data Brains.

Video

How Truthset is Bringing Transparency and Accountability to Ad-Tech

Scott McKinley: I started Truthset because, after nearly 20 years in the mar-tech and ad-tech landscape, I got tired of how much obfuscation and opacity and general lack of transparency and accountability there was, in what was growing to be a quarter trillion dollar industry, now half a trillion dollar

MARKETING

Truthset Study Reveals Major Data Inaccuracies, Opportunities For Improvement

A new study from Truthset, in partnership with the Coalition for Innovative Media Measurement (CIMM) revealed major findings around data accuracy – or lack thereof – that impacts billions of dollars in marketing spend. * The study found large-scale accuracy variations for matches between email addresses and household postal addresses across the data

MARKETING

Data Industry Included Just 58% Of U.S. Hispanic Audiences In Q2

A Q2 2023 study from Truthset revealed that the data industry includes just 58% of Hispanic audiences in the U.S. With 42% of Hispanic audiences not recorded in data sets, advertisers can’t properly allocate targeted ad spend, while content owners are missing opportunities to develop more programming for

Big Data

You Want The Truth?

Everyone needs data today, but what good is that information if it’s inaccurate? Truthset’s new Data Collective is addressing the data validation issue head-on, to help clear up issues like those spelled out below. Among the most glaring – indications around small business owners are accurate just 16% of

Data Validation

In Big Data, It’s Hard To Tell Who’s Home

A recent analysis from Truthset revealed that family demographics, including marital status and whether or not children reside in a household, is often incorrect within big data sets. * Only 40% of data sets accurately indicated the presence of children. * While overall marital status is correct 63% of the time, “single”