Truth in Numbers - THE MEASURE

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Truth in Numbers

A collection of 3 posts

Measuring Billions: Emily Wood On iSpot’s Programmatic Growth And Outcome-Driven Future

Measuring Billions: Emily Wood On iSpot’s Programmatic Growth And Outcome-Driven Future

iSpot's Emily Wood recently sat down with Jason Damata to reflect on how the company’s data scale, outcome-focused metrics, and long-term partnerships are redefining what success looks like in streaming and linear TV.

How MarketCast Is Using AI to Modernize Research—Without Losing the Human Touch

How MarketCast Is Using AI to Modernize Research—Without Losing the Human Touch

In the latest in our Truth In Numbers series, MarketCast Co-President Amy Fenton talks about how AI is transforming the research industry and why the human element still matters in a world increasingly driven by data.

Why Truthset Just Launched the First Moody’s-Style Ratings for Data Quality

Truth in Numbers

Why Truthset Just Launched the First Moody’s-Style Ratings for Data Quality

In the first interview from our Truth in Numbers series, Jon Watts, Managing Director of the Coalition for Innovative Media Measurement (CIMM), sits down with Scott McKinley, CEO at Truthset, to unpack why data quality should be labeled and certified like gasoline.