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TripleLift

A collection of 2 posts
Linear TV Networks Lost 35% Of Reach From 2014 To 2024
TV Audience

Linear TV Networks Lost 35% Of Reach From 2014 To 2024

TV remains a dominant force of culture, entertainment and advertising. But that doesn't mean that linear networks have the same enormous reach they used to. TripleLift's recent report, 100 Years Of Television, details TV's major innovations over time, growth and then its recent transformation
May 1, 2025 1 min read
Pharma's Growth (Or Lack Thereof) On Digital Platforms
TV ADVERTISING

Pharma's Growth (Or Lack Thereof) On Digital Platforms

Pharmaceutical advertising on TV is being questioned by the Trump Administration, but the industry's ads aren't just limited to television. Data from MediaRadar, recently published in a TripleLift report – The Future of TV Advertising Under RFK – details how pharma brands have grown or shrunk budgets on
Apr 4, 2025 1 min read
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